What is your assesment of Hareton, and does he deserve the happiness he eventually finds with Cathy?

Hareton's Qualities are described by Nelly Dean as ‘good things lost amoung a wilderness of weeds' and even Heathcliff admits he is gold put to the use of pavinmg stones' What is your assesment of this character, and does he deserve the happiness he eventually finds with Cathy? Haretons life was one of cruelty and suffering, with his childhood taken away by the feindishness of Heathcliff. He was described as ‘gold put to the use of paving stones' but how can such an able boy turn into a ‘swearing', ‘ rough' man? Ever since Mr Earnshaw returned from liverpool, and brought back an adopted boy caled Hethcliff, Hindley hated him . Heathcliff had tempers, hit Hindley, used blackmail, and always got him into trouble. Hindley decided to take revenge on Heathcliff whenever he could, and when Mr Earnshaw died, he received his chance. The land, proporty and inhabitants were all under his control. Hindley ‘trannical personality' and ‘insane excitement' was portrayed on the treatment of Hethjcliff. He made him a slve, ‘flogging', ‘beating' and ‘swearing' at him. From that moment on, Healcliff vowed to take retribution on Hindley. Hindley's wife, Frances, died during the child birth of Hareton Earnshaw, and from that moment on, Nelly Dean decided to be the babies nurturer. Nelly took over as the motherly figure, gurding Hareton from his fathers ‘mad mans rage' She would lock him in cupbords, ‘stowing him away in the kitchen' Even Catherine was aware of his ‘violence' and ‘evil conduct'. Most of this conduct was due to the ever growing drinking problem Hindley had. Any major part in a childs youth has an effect on him later in life, so it is far to say that the poor father figure he had as a child contributes to his orr behavior as an adult. This part of his child hood in many ways acts as a mirro image of Heathcliff's own life. Yet when he moves to Wuthering heights, not even Nelly is there to help, teach and protect Hareton from Heathcliff. Hareton moved to Wuthering Height when he was just five years old, and thae lack of female figures meant that Hraeton was brought up in a ver masculine way, not to mention the ‘cruelty' and ‘brutalit' of Heathcliff. The Height is a key part of Hareton's life. The propoirty is portrayed by Emily Bronti as ‘violent','rough' and uncivilised. There are many example of characters being changed for the worse after living at the Heights. This is no exception for Hareton. Nelly goes to visit her ‘son' as she describes him, just ten months later. She arrives with high hoipes for the able child, but they are shattered by the distant view of the ‘elf-locked, brown eyed boy'. Heathcliff's treatment towards Hareton becomes evident when he throws a rock at Nelly followed by a string of curses. Nelly is probably shocked at this because of the dramatic change from just months earlier. Although Haethciffs conduct with areton is ‘rough' and ‘violent' and he treates him like a slave; Nelly askes him if he likes Heathcliff, and ironically, ‘aye' was the answer. Nelly is quite surprised by this as he also says he hates his real father. This is highlited at the end of the novel when he was the only mourner at Heathcliffs grave. Haretom is always thankfull for what he sees as Heathcliff's advise. He teachs him how to swear and hate his ‘devil daddy' Heathcliff aslo takes away Haretons education, telling him to threaten the curate. Later on in thw volume, Heathcliff tells Nelly how he is proud of the way he has treated Hareton, he explains how he treats it as a competition and how he has outdone Hindley. Heathcliff was beaten and treated badly, although he hated Hindley and yet still got educatiomn. Heathciff has outdone Hindley because Haretonm has been beaten and treated badly also, yet he still loves Heathcliff and has no education. He explaons how it is payback ofr Hindley, and maybe this is why Hareton turned out the way he is, because he was ‘used' and not treated as an adult. It is not fair to say at all that Hareton is in anyway evil or rough, as Heathcliff himself made Hareton. He moulded him into a mirror image of himself, to show revenge on Hindley. Haretonm is doing what every one does naturally, he is growing up, yet he has the disadvantage of having Heathcliff and Hindley to look up to and admire. Hareton is doing what he sees as right, because Haethcliff has taught him that it is right to swera and be rough and violent. Heathcliff realises this, and used the all inportant quote' he is gold out to the use of paving stiones. ‘ Nelly is astounded by his lack of remorse, even happiness for what he has done: ‘if he were born a fool, I shouldnot like it half as much, but he is no fool. It is aslso argued that the lack of female, and motherly figures in his entire life has conmtributed to his downfall in behavour and consequently sotial status. So again, Heatghcliff has succeeed and overtaken Hindley. Even the lack of female figures is ultimatly becaue of Heathcliff, Healcliff wouldn't allow any love or education at all. This is true right to the end of the novel when he finds Cathy and Hareton in love. The social status is not only because of the behavour and where he ives, it is also because of the fact that he is treated and acts like a slave or servant. When lockwood visits the Heights, he even mistakes Hareton for a servant and is surprised to find that he isnt. This is aslso to do with the way hie looks. He takes no pride in his apperence and so is seen as low in society. Hareton has quite a minor role in the next chapters in the novel, as leading roles are played by thhe love relationshipo between Linton-Heathcliff and Cathy. Harrton ids only mentioned when in the room, or doing jobs, sometimes he is hihlighted in the many tempers he has, sometimes violenet, sometimnes just the angry rough attitude about whatever he does or says. Hareton is now seemingly going down hill willingly, smoking and swearing more than ever, yet this is not totally correct as we see when he makes an attempt to come across differently for Cathy. Again this reminds us of a mirror image. The young Heathcliff smartened himself up for Catherine, as an attempt to impress her after she called him ‘dirty' an now Hareton has washed, ‘visible by the glow on his cheeks, and wetted hair' Although this does not work, as he becomes the center of her ammusement in the next chapter. When Cathy points out to Hareton his name abouvr the alcove of thr door, at wuthering heights, she asks what it means. Hareton, not eduvcated, says he doesn't know. She calls him a ‘colossal dunce' and that he ‘looked so stupid. Haretron gets mad, and ‘growls. When Cathy points this out to Nelly, and tells her that it was funny, Nelly scowls at her and tells her off. Nelly points out that she wouldn't asl be able to read if brought up in his curcumstances. This is absolutly true and makes bold that fact of his upbringing and how it was not his fault. He did not deny his education, he was never given the chpoise to have it.

Correctional Treatment

The United States correctional system supervises over six million convicted offenders in rehabilitation programs a day. There are approximately two million in jail who receive rehabilitation treatment and four million are on parole or probation. With so many people under its control, a central policy issue is what the correctional system hopes to accomplish with those it places behind bars or on community supervision. A simple response might be that the purpose of these correctional sanctions is to â€Å"punish† the criminally wayward. Since the inception of the American penitentiary in the 1820s, however, corrections has embraced as an important goal the transformation of law breakers into the law-abiding—that is, â€Å"rehabilitation† or â€Å"treatment. † While probation and parole are both considered community corrections and involve supervision in the community, they differ in other respects. Probation is a sentencing option available to local judges. Convicted offenders are released by the court to serve a sentence under court-imposed conditions for a specified period. It is considered an alternative to incarceration. In most cases the entire probation sentence is served under supervision in the community. The court retains the authority to supervise, modify conditions, cancel probation and resentence if the probationer violates the terms of probation. The responsible agency for overseeing probation can be either state or local. There are currently more than two thousand separate probation agencies in the United States. There are many types of programs offered to offenders which fit their type of crime. Some of these programs are designed for substance abusers, sex offenders, those whose requires educational counseling, and also programs that teach life skills. Substance abuse rehabilitation happens when the offender undergoes counseling for a dependence on a physically addictive substance, such as drugs or alcohol. Usually, rehabilitation is assigned to those offenders convicted of crimes related to drug abuse or who have admitted to drugs playing a factor into crimes they’ve committed. This treatment involves several forms of therapy such as the commonly know 12-step programs. Also, successful completion of the substance abuse rehabilitation program to be a requirement of parole or probation. Those convicted of sex offenses including rape and child molestation, will undergo special rehabilitation designed to improve the chances that they will not commit another sexual crime. These programs also take different forms, most are specifically for the offense committed. An example would be for those convicted of child molestation, they may undergo counseling designed to help them control urges or change their thought process. For rapists, rehabilitation may involve anger management classes, relationship counseling, or therapy in which they work out their frustrations towards women. Inmates and recently released ex-offenders receive basic education and necessary skills to obtain a job. This type of treatment is classified as educational counseling. The most basic of these programs focus on teaching elementary math and reading skills. More advanced programs help offenders prepare for vocational tests as well as job trades. In addition life skills are taught to inmates in order to become a functioning member of society, such as making a budget or preparing a resume. With learning these simple tasks and learning how to manage finances offenders may possibly not commit crimes involving money. Correctional Treatment The United States correctional system supervises over six million convicted offenders in rehabilitation programs a day. There are approximately two million in jail who receive rehabilitation treatment and four million are on parole or probation. With so many people under its control, a central policy issue is what the correctional system hopes to accomplish with those it places behind bars or on community supervision. A simple response might be that the purpose of these correctional sanctions is to â€Å"punish† the criminally wayward. Since the inception of the American penitentiary in the 1820s, however, corrections has embraced as an important goal the transformation of law breakers into the law-abiding—that is, â€Å"rehabilitation† or â€Å"treatment. † While probation and parole are both considered community corrections and involve supervision in the community, they differ in other respects. Probation is a sentencing option available to local judges. Convicted offenders are released by the court to serve a sentence under court-imposed conditions for a specified period. It is considered an alternative to incarceration. In most cases the entire probation sentence is served under supervision in the community. The court retains the authority to supervise, modify conditions, cancel probation and resentence if the probationer violates the terms of probation. The responsible agency for overseeing probation can be either state or local. There are currently more than two thousand separate probation agencies in the United States. There are many types of programs offered to offenders which fit their type of crime. Some of these programs are designed for substance abusers, sex offenders, those whose requires educational counseling, and also programs that teach life skills. Substance abuse rehabilitation happens when the offender undergoes counseling for a dependence on a physically addictive substance, such as drugs or alcohol. Usually, rehabilitation is assigned to those offenders convicted of crimes related to drug abuse or who have admitted to drugs playing a factor into crimes they’ve committed. This treatment involves several forms of therapy such as the commonly know 12-step programs. Also, successful completion of the substance abuse rehabilitation program to be a requirement of parole or probation. Those convicted of sex offenses including rape and child molestation, will undergo special rehabilitation designed to improve the chances that they will not commit another sexual crime. These programs also take different forms, most are specifically for the offense committed. An example would be for those convicted of child molestation, they may undergo counseling designed to help them control urges or change their thought process. For rapists, rehabilitation may involve anger management classes, relationship counseling, or therapy in which they work out their frustrations towards women. Inmates and recently released ex-offenders receive basic education and necessary skills to obtain a job. This type of treatment is classified as educational counseling. The most basic of these programs focus on teaching elementary math and reading skills. More advanced programs help offenders prepare for vocational tests as well as job trades. In addition life skills are taught to inmates in order to become a functioning member of society, such as making a budget or preparing a resume. With learning these simple tasks and learning how to manage finances offenders may possibly not commit crimes involving money.

Automobile and Martha Johnson Essay Example for Free

Automobile and Martha Johnson Essay Martha Johnson is a mid- class work family. Martha’s goals are buy a car, rent an apartment, stay home and be a full time student, go on vacation, or save the money. The money she has it is from her aunt. Her aunt passed away and left Martha money. I am writing this essay to recommend my option on how Martha Johnson should spend her money. The chose I am going to make is going to help her out how to spend her money. The first goal that Martha has in mind is to buy a car. The advantages is that she has a car that she can use to go to school and go to work. She can also use the car to take her mom to her doctor appointments. Also she can go to the store when she wants to buy something like food, or clothes she will go shopping. The disadvantages is that Martha will have to pay for gas and pay car insurance for the car she buys. She will need to buy a use car not a new car. Also she would need to repair the car if it has any problems with the car. The second goal is that Martha wants to rent an apartment to herself and share it with a roommate also she is going to be a full time student . The advantages is that Martha will have her own place and wont be living with her parents. She will also be close to school and she will be walking instead of driving to school. She will also will be able to finish her career early. Automobile and Martha Johnson. (2017, Feb 08). We have essays on the following topics that may be of interest to you

Legal and Ethical Aspects of Health Care Delivery Essay

Legal and Ethical Aspects of Health Care Delivery - Essay Example Thirdly, an inevitable result to the mistake of the cardiologist, the nurse carried out an unsupervised procedure without the consent of the doctor in charge. This was indeed a desperate attempt to prevent the further progression of the patient’s worsening condition. Fourthly, the nurse failed to inform the cardiologist of the emergency measure as well as other oncoming staff about the state of the discontinued IV site which showed signs of discoloration and swelling. In this picture, several laws are applicable. To begin with, while handling a patient in a critical condition it should be the utmost priority of the staff to be vigilant while shifting a patient’s location. The hospital is responsible for the improper care taken while changing beds. Next, the cardiologist was unresponsive to the nurse’s messages, leading to negligence which is unacceptable in health care ethics. Furthermore, the nurse is at great fault in failing to informing other medical staff about the patient’s condition and not documenting the finding after inspection of the site where IV had been inserted (â€Å"Standard Nursing,† 2009). So inferring from these consequences, the cardiologist and the nurse, both are liable for the patient’s death. The nurse and physician were unable to meet the principles of standard health care provision. Carelessness of the physician and the nurse lead to a series of events which ultimately resulted in death of the patient. When a physician is assigned to a patient, it is the utmost priority of the physician to take proper care of the patient over his self-interest and monitor his patient’s condition periodically (Lo, 2009). In this case, the physician instead of responding to the emergency calls of the nurse simply ignored them, although she knew that the hospital policy clearly forbids the nurses from carrying out insertion of IV’s in feet and legs.

Ethics and Environmental Economy Essay Example | Topics and Well Written Essays - 1000 words

Ethics and Environmental Economy - Essay Example In a world where the poor are drastically more in number then the rich and where the force of the economy are more powerful than the investment by the rich to ease create viable and sufficient income for the poor is perhaps more important than redistribution of earnings. In a world entwined in multiple predicaments simultaneously, active commitment to solving the problems is conceivably more serious than charitable sharing. And in a world where some people are particularly wealthy while others are besieged, measures to improve the standard of living of the well-off are positively of lower precedence than measures to advance the welfare of the less well off. In the past it was understood that firms could keenly follow the private good because governments would look after the public welfare. But the change in the balance of corporate and government power, with more and more control in the hands of a few corporate giants, based on the globalization of the economy, means that governments are less keen and able to guarantee suitable outcomes and the old distribution of labor will no longer work. Firms are now so powerful collectively that the private interest is expected to prevail over the public good. In recent years, environmental performance and economic performance of the firms has drawn significant importance in the literature of business ethics and environmental economy. Some researchers have looked at the obligations of a firm to meet the goal of its shareholders, (Clarkson 115). These reports definitely have some historic implications for corporate, ecological and social activities (Epstein, 74). On the other hand other researchers have established that the economic objectives of a firm do not clash with the environmental objectives for instance Russo and Fouts (534) concluded that environmental consciousness and economic performance are completely connected in the US, with environmentally aware portfolios, attaining better returns balance That is, firms' ecological consciousness may, in fact, be definitely associated with economic functioning as environmentally oriented firm introduce its reputation among customers that are aware about environmental issues. For instance, research through the resource based theory shows that positive reputation produced economic rents for a firm. It is, however, a reality that the economic goals of a firm-like profit maximization, may be in variance with those stakeholders and environment, above all in the short-run. A firm may consider the fixed cost acquired on waste removal, remediation, and sanitization as damaging to its productivity in the short run. Consequently, the short-term income maximization purpose of a firm may collide with what the society wants: a secure and fresh environment, and may generate a motivation for it to act in ways which are not environmentally ethical, depending on how information is spread among shareholders. The misinformation between a firm and the society may occur because a firm usually knows more about the ecological influence of its goods, method and the waste it discharges into the environment than the community. For this reason, a firm's unethical behavior yield fee in the short run and firm avoids the costs of waste removal, relocation and environmental cleaning. Even self-interest among the management can invade their individual ethics and result in augmented unethical behavior

Argumentative paper in the fire service Essay Example | Topics and Well Written Essays - 1500 words

Argumentative paper in the fire service - Essay Example However that is not the view of some other religions, for instance Islam. In Islam topics such as sexuality are not discussed out right openly and are not considered appropriate at all for their teenagers to be taught. However a high school student will not be allowed to graduate unless they take and pass their sex education class. Does sexual education really provide a platform where it helps the teenager; regardless shouldn't the beliefs of a religion be respected first My own parents tried to talk to the dean and principal and tried to explain to them that they do not wish for me to take this class, however to their shock the request was denied. It is amazing since the American culture itself teaches nothing but respect for other cultures. Toleration is taught all through life. No prayers are said specifically since that might violate the practices of another religion. But when it comes to sex education, it is not understandable why this rule cannot be bended for Muslim children. Has it really been proven that a sexual education class actually has helped increase teenage abstinence Or has it actually decreased it Let us take a look at some statistics. According to a survey conducted by the Global Virtual University in 2002, teenagers between the ages of 15 and19, there were 53 out of every thousand teenager getting pregnant in US. United States of America is a country where we pay severe attention to sex education and make sure that it is drilled into our children's heads that it is unsafe to have sex without any protection and that teenage pregnancy are not good for their and their baby's health. The same survey was taken for a completely eastern country, where it is almost unlawful to even discuss anything related to sex, Pakistan. The figure that we see there is that every 50 girls out of 1000 become pregnant. It is not safe or recommended to completely eliminate sex education from schools; however it also not fair to hold children back from graduation ju st on the basis that they didn't attend a sex education class. It should not be mandatory in a society where we respect other religions. Even though the statistics are almost the same in both western and eastern countries, so does this justify the practice to mandate the sex education classes as a requirement for high school graduation "When it comes to opinions about sex, people all too often inhabit different worlds, speak different languages, hold incompatible and widely divergent views. The situation is further complicated by differences compounded by gender, social class, culture and other factors, and by the existence of numerous pressure groups, each with a different agenda, and often each talking at cross-purposes with the others, vying for influence in sec education policy"(Halstead, and Reiss 15). The main concern of making sex education mandatory for every student is that it violates the practices of many cultures and religions. It is not an accepted practice to discuss such issues in many cultures with their young. In the previous paragraph it has been shown that providing sex education and not providing i t has not really made a difference in the statistics of teenage pregnancy. It only varies over a 3%. So than what is to say that sex education is the only way to reform sexual attitudes in a society. "The immigrant Mus- lims are experiencing new pressures, both domestic and foreign,

Critical analysis in the develpment of a project or programme plan Essay

Critical analysis in the develpment of a project or programme plan within a relevant area of community or youth work provision - Essay Example Hence, this project will certainly provide teenage population with an opportunity to freely discuss about sexual issues. The project has the scope to increase the knowledge of the participants about sexual health relationship and other topics of life skills (Banks, Butcher, Orton and Robertson, 2013; Hafford-Letchfield, 2009). Furthermore, the project also proposes to shed light on the significance of being aware about availing services pertaining to sexual health. The principal purpose is to target young people from the South Asian communities with complex and complicated needs presently (Hafford-Letchfield, Leonard, Begum and Chick, 2008). These complexities such as, stigma, religion, culture, appearance, behaviour and other factors, are acting as a hindrance in the acceptance of a relation. It is obvious that the project has the ability to meet the requirements of young people and not simply reflect upon the set standard of the society. A total of 15 participants will be targeted and the whole project will run for ten weeks. The program will run for two hours, each week, on specific days. Midlands community Training and employment Midlands Community Training and Employment is a charitable organization founded in the year 2008. The organisation specializes in providing community and personal development skills and means. The principal services of the organisation include skill development of the individuals, personality development, personal development, providing education facilities, confidence building classes, hosting seminars and workshops (Midlandscdc, 2013). The organization principally aims at empowering each and every individual with a particular skill set that might be beneficial and helpful for the individuals sustaining within the society. Hence, the organisation wants to ensure betterment of the society by enabling the individuals to enhance their basic skills. Furthermore, the organization also aims at bringing positive changes within the societ y for upgrading the standard of living of the individuals. The organization has entered into treaty with several other volunteer organizations so as to offer quality services to the target audiences. The intentions of the organisation are also reflected through their mission statement which states that â€Å"we want to make every individual a successful person† and â€Å"We are working in cooperation to bring change and development in our community† (Midlandscdc, 2013). The organisation mainly caters to the segments such as, poverty reduction, uplift education standards, offering assistance to deprived and isolated individuals of the society and health care and information sector. Training and development is another key area where the organization puts in strong efforts. In order to pursue their objectives, the organisation initiates and organizes several programs in a year and remains active in the field of Personal & Educational Development, Economic Development, Emp loyment, Health Care and Housing. SWOT Analysis On the basis of the secondary research carried out in the study, an excerpt of the strengths, weaknesses, opportunities and threats of the organization is presented below: - Strengths One of the key strengths of the

Causes of Domestic Violence, Suggestion of Solutions Assignment

Causes of Domestic Violence, Suggestion of Solutions - Assignment Example The school argues that humans are biologically programmed for causing violence. To some extent, this appears to be correct. People or for that matter an animal also becomes violent if he is deprived of his most basic need that is food for survival and attacks his opponent who is there to snatch away his right. Similar is in case of sex. Up to this, there is no difference between human and animal but beyond this, there is a difference. Humans have more and more possessions, positions, social status, and honor. Anybody usurping on these parts become the subject of violence inflicted by the person who tends to lose in the process. There is another school of thought who advocates that human beings are bio-social animals and his conduct is determined both by biological and social needs.   Eysenck and other Socialist try to explain the violent and anti-social behavior in terms of social factors such as inequality, poverty, lack of housing, lack of basic resources, lack of dignity, honor in the society, social injustice and many others. WMS Russell puts his view that there is a distinct correlation between Violence and overcrowding. He cites the examples of an animal world where this symptom is found and can be extended to human society. Other social scientists refute this analogy and counterattack that there is no such evidence found establishing a direct relationship between violence and Overcrowdings. Overcrowding and violence may be associated in certain groups but can't, therefore, be taken as a general premise that they are always correlated.

Critical Review of Juan Linz's 'The Perils of Presidentialism' Literature

Critical of Juan Linz's 'The Perils of Presidentialism' - Literature review Example residential system is very enduring and undoubtedly stable, but it is not a typical example, while the long-standing system of Chile and the recently introduced one in Sri Lanka are more typical. In the case of Chile, democracy broke down in the 1970s and this is cited as evidence of his thesis. This is a dubious argument, since his choice of example appears to dictate the validity of his theory and so Linz goes on to examine some further examples in search of more evidence. Linz notes that in modern times many countries in Latin America have been impressed with the experience of Spain which changed from authoritarianism to a parliamentary system, with very positive outcomes. He argues that there are tensions between the policies of a president and those of the legislature which can cause problems. Furthermore, the fixed term nature of a president’s office causes artificial breaks in the continuity of government, leading to rigidly demarcated periods which prevent continuous readjustments. There is also a risk that presidents personalize the power that they have and a danger that if they drop out of the role in the middle of the term, an unsuitable and unelected running mate whom no one seriously would have considered for the top job can be thrust into power. This aspect of personalizing causes presidential systems to build in safeguards like impeachment procedures, judicial independence and even in some case the intervention of military forces a s a last resort. These measures demonstrate a desire for stability and a distrust of the presidential system. These paradoxes and tensions weaken the presidential system, in the opinion of Linz. The parliamentary system on the other hand, he argues, has more built-in flexibility because a Prime Minister can be removed without there being necessarily a change in government or a crisis. Parliament can be dissolved and a new election held, or votes of confidence can be used to establish how much legitimacy a Prime

Shirley Jackson Research Paper Example | Topics and Well Written Essays - 2250 words

Shirley Jackson - Research Paper Example Simultaneously, the focus Shirley Jackson made on the life theme belongs to that long American tradition of the romance, what Richard Chase refers to as "that freer, more daring, more brilliant fiction that contrasts with the solid moral inclusiveness and massive equability of the English novel" (Chase, viii). It is Chase's conviction that "the history of American novel is not only the history of the rise of realism but also of the repeated rediscovery of the uses of romance, and that this will continue to be so" (Chase, xii). Jackson's illustrations of life have been most amenable to an imagination shaped and inspired by a culture of contradiction, of disharmonies, of what Chase calls "radical disunities." From the critical perspective, it was important to list these qualities of Jackson's literature in order to see that the fiction of Shirley Jackson, specifically her focus on the themes of life and death, belong to that major stream of American literature represented by Poe, Hawth orne, Melville, James, and Faulkner. Traditionally for Shirley Jackson's fiction, her protagonists and audience are immobilized by dread and death. Indeed, author's fiction revolves around dread: what it is and what it feels like. In her work, dread is an emotion, a predicament, an existential condition. What is dreaded is a truth which seems to be the author's. As one reads, one feels the presence of Shirley Jackson in her work. In "The Lottery," something dreadful occurs from the very beginning. Regularly, once-a-year, a villager is ritually stoned to death. But this event inspires no fear. Rather, it is sanctioned by the community. From the readers' perspective, they appreciate the horror of the lottery, but their only reaction is surprise. The sense of horror comes later, after they finish reading. Like the villagers themselves, readers are dissociated emotionally from the feelings, and Jackson manages this through the delay of information. Thus a paradox emerges. Something fearful occurs, but the fearful event is not anticipated by reader or character. Nevertheless, the reader's sense of dread is increased by the story - not in the forward movement of reading, but retrospectively. The point is this that Jackson mystifies the reader in order to take the reader by surprise. In Jackson's work it is the emotion of surprise which finally gets under audience's skin and proves to readers that they have something to worry about. "The Lottery" is the tale of a town ritual, namely, the stoning of one of its citizens, chosen collectively by drawing lots. From the very beginning of the narration, Shirley Jackson displays great ability to suggest and foreshadow through her symbols and descriptions of setting and circumstances. Shirley Jackson masterfully and not accidentally put the most important symbol of her short story in its title. The lottery symbolizes death, meaningless, insensible and evident. Critically speaking, insensibility and meaninglessness are the elements of author's narrational emphasis, and these themes find their place in all Jackson fiction. In this particular short story, the cruelty of the

Teacher and Lords Prayer Essay Example for Free

Teacher and Lords Prayer Essay Prior to 1944, in British Columbia, the Public Schools Act (1872) permitted the use of the Lord’s Prayer in opening or closing school. In 1944, the government of British Columbia amended the Public Schools Act to provide for compulsory Bible reading at the opening of the school day, to be followed by a compulsory recitation of the Lord’s Prayer. This amendment appeared as section 167 of the Public Schools Act, and read as follows:[15] 167. All public schools shall be opened by the reading, without explanation or comment, of a passage of Scripture to be selected from readings prescribed or approved by the Council of Public Instruction. The reading of the passage of Scripture shall be followed by the recitation of the Lord’s Prayer, but otherwise the schools shall be conducted on strictly secular and non-sectarian principles. The highest morality shall be inculcated, but no religious dogma or creed shall be taught. 1948, c.42, s.167 The compulsory nature of the Bible reading and prayer recitation was slightly modified by regulations drawn up by the Council of Public Instruction. These regulations provided that either a teacher or student who has conscientious ground for objecting to the religious observances may be excused from them. The procedure to be followed in such cases was outlined in the regulations, which follow in full: Division (15)—Scripture Readings (Section 167) 15.01 Where a teacher sends a written notice to the Board of School Trustees or official trustee by whom he is employed that he has conscientious objections to conducting the. ceremony of reading prescribed selections from the Bible and reciting the Lord’s Prayer (as provided by Section 167 of the Public Schools Act), he shall be excused from such duty, and in such case it shall be the duty of the Board of School Trustees or official trustee concerned to arrange with the Principal to have the ceremony conducted by some other teacher in the school, or by a school trustee, or, where neither of these alternatives is possible, by one of the senior pupils of the school or by some other suitable person other than an ordained member of a religious sect or denomination. 15.02 Where the parent or guardian of any pupil attending a public school sends a written notice to the teacher of the pupil stating that for conscientious reasons he does not wish the pupil to attend the ceremony of reading prescribed selections from the Bible and reciting the Lord’s Prayer at the opening of school, the teacher shall excuse the pupil from attendance at such ceremony and at his discretion may assign the pupil some other useful employment at school during that period, but the pupil so excused shall not be deprived of any other benefits of the school by reason of his non-attendance at the ceremony. In 1982, the Canadian Charter of Rights and Freedoms received royal assent. Section 2 of the charter guaranteeing freedom of conscience and freedom of religion trumped Section 167 of the Public Schools Act (1872). Sixteen years later in 1996, based on precedent that would be established in Ontario (1989), required recitation of the Lord’s Prayer as outlined in the Public Schools Act would be held to violate the Charter of Rights and Freedoms. In 1989, Joan Russow challenged, in the British Columbia Supreme Court, the Public Schools Act’s requirement that in British Columbia all public schools were to be opened with the Lord’s Prayer and a Bible reading. The argument was similar to the Zylberberg case and the result was the same: The offending words in the Public Schools Act were removed as being inconsistent with freedom of conscience and religion guarantees in the Canadian Charter of Rights and Freedoms. Further following the Zylberberg case to strike down use of the Lord’s Prayer in schools,[17] the British Columbia Supreme Court incorporated the Ontario Court of Appeals decision in Zylberberg in its entirety. From 1871 to 1989, observance of school prayer had declined. With the unfavorable court decision, the requirement for Christian morning exercises was replaced with the following clauses found in the School Act (1996) in British Columbia.[18] Conduct: 76 (1) All schools and Provincial schools must be conducted on strictly secular and nonsectarian principles. (2) The highest morality must be inculcated, but no religious dogma or creed is to be taught in a school or Provincial school.

Heart of Darkness Critical Paper Essay Example for Free

Heart of Darkness Critical Paper Essay Joseph Conrad’s novel, Heart of Darkness, is a work of complexity. â€Å"His stories often represent and suggest more than they say† (Skinner). Conrad gives the novel a perplex side through his tactfully written words. This unique language that Conrad uses gives a sense of duality to many phrases in the novel. The double meanings of much of the language that Conrad uses contribute to a reoccurring aspect of the novel, which is that often times there is far more substance to something than appears on the surface. This theme is played out in the novel through the setting and through the two main characters, Marlow and Mr. Kurtz. The novel takes place right in the heart of Africa, down the long and windy Congo River. The river in the setting is a crucial component of the novel because it brings a sense of darkness. â€Å"Conrad manages to hint at the darkness beyond the senses and to represent the experience of struggling with the impossibility of existential revelation in various ways, in terms of both content and form,† because not only does he describe the river’s topography, but also describes the river as having a mind of its own (Skinner). When describing the river, Conrad writes, â€Å"the long stretches of the waterway ran on, deserted, into the gloom of overshadowed distances†(Conrad). This description of the river creates an image of a vast and gloomy river. However, Conrad’s use of personification gives the river a personality, as if it is vulnerable to the dark surroundings that it’s engorged within. In the novel, Marlow’s spoken words also possess a sense of duality. On the outside, Marlow seems like a composed gentleman, who takes little regard for emotions. He speaks in a matter of fact manner, describing everything that he sees in its purest form. When conveying his thoughts about Kurtz he says ,â€Å"He was just a word for me. I did not see the man in the name any more than you do†(Conrad). Marlow’s description of Kurtz at first seems merely a factual statement, but it means more than that because â€Å"there is what is not said because it is merely left unstated (Skinner). The understated nature of his words suggests that Marlow is struggling to compress everything that he feels about Kurtz into a sentence. Furthermore, when Marlow says, â€Å"I will be loyal to the nightmare of my choice†, the reader obtains two meanings from his words (Conrad). On the exterior, Marlow simply means that he will not betray Mr. Kurtz, but on the interior, he is trying to express that he will not let go of the desire that he had to meet Mr. Kurtz, even though the experience strayed far away from his original expectations. Conrad also uses Mr. Kurtz to showcase his way of writing phrases that contain different depths of meaning. Mr. Kurtz is an individual who unknowingly lost sight of his own self because of the heart of darkness in which he is enwrapped. He is unable to blatantly express how his greed and feelings of superiority over the natives have tarnished his character. Therefore, Conrad gives depth to the words that Kurtz speaks, to allow the reader a glimpse into Kurtz’s heart, without needing to have Kurtz deliver his personal sentiments. Towards the end of the novel when Kurtz cries, â€Å"save me!† he literally is pleading for the salvation of his ivory, but figuratively, it’s a plea for someone to save his soul. â€Å"The Horror! The Horror!† are Mr. Kurtz’s notorious last spoken words. On the surface, these words may appear to be describing the face of death, but it seems plausible that Kurtz’s is instead horrified with himself for the way he has so cruelly treated the natives, and that abominable images of the native’s oppression are flashing before his eyes. The duality in meaning of Conrad’s words not only contributes to the complexity of the novel, but also helps to develop the setting and the characters. Conrad’s â€Å"unsaid dialogue and narrative hint at layers of meaning beyond what is read, and Conrads explicit and implicit insistence on mysteries beyond words emphasize the unsayable†(Skinner). These techniques that Conrad uses allows the novel to transcend past a simple narrative.(Singer)

Socio Economic Development On Poverty Reduction Of Zanzibar Economics Essay

Socio Economic Development On Poverty Reduction Of Zanzibar Economics Essay INTRODUCTION Low growth rates, unemployment and poverty, are the issues in which many developing countries fighting for in nowadays. While this has showed the way for a number of observers in the developed countries to ask, Why cant people in these countries improve their situation are they just lazy? (Bucciferro, 2007). The main target of different governments medium term agenda in the world is to raise economy and reduce poverty by certain percentages and certain period of time. In achieving this target the gross domestic product rate must grow in higher level compared to the per capita income. In this chapter, the main topics will be provided including background information, statement of the study as well as objectives of the study. Contributions of the study, significance of the study, limitations of the study and organizations of the study are also listed in this chapter. BACKGROUND INFORMATION Jiangsu Province in China Jiangsu Province is one among the provinces and located in the middle of the east coast of China. On the north is bordered by Shandong, Anhui to the west and Zhejiang province to the south. It is the largest economic center in China lies within the lower reaches of the Yangtze River and be close to Shanghai. With an area of 102,600 square km, Jiangsu Province has a population of approximately 76 million. The province has also a fertile land, plentiful water and a moderate climatic condition. There are 13 municipalities under the jurisdiction of the provincial government, namely, Nanjing, Wuxi, Xuzhou, Changzhou, Suzhou, Nantong, Lianyungang, Huaian, Yancheng, Yangzhou, Zhenjiang, Taizhou and Suqian. The capital of the province is Nanjing (http://www.nj.gov/njbusiness/pdfs/Jiangsu_2009.pdf). Jiangsu is very wealthy among the provinces of China, with the third highest total GDP after Guangdong and Shandong Province. As for the case of its economy, in 2008, its per capita GDP was nearly RMB 40,000 yuan (US$ 5,700) and nominal GDP was over RMB 3 trillion yuan (US$428 billion), at an annual growth rate of 12.5%. Zanzibar Zanzibar consists of two main islands namely Unguja and Pemba with the total areas of 2,654 square kilometers, and a number of smaller islets and some of which are uninhabited. All sides of western, eastern, northern and southern are surrounded by the Indian Ocean. The Islands be positioned about 40 kilometers off the coast of Mainland Tanzania from the western part and located between latitudes 5 and 7 degrees south of the Equator. Still Zanzibar is close to the East African countries which including Kenya, Uganda and Tanzania itself. In 1964, Zanzibar combined with Tanganyika to form the United Republic of Tanzania. However Zanzibar holds considerable autonomy over her internal affairs and has her own legislature, judiciary and an executive. Additionally, Zanzibar follows a multiparty democracy and the president, members of parliaments and local governments are elected through popular vote in every five years. According to the census conducted in 2002, Zanzibar had a population of 981,754 residents, with a growth rate of 3.1 percent and a population density of 370 per square kilometers. Of the total population 54% is in the age group of 15-55 years old which is indicative of the size of the active labor force. Up to 2005 population reached to about 1,072,000. According to Zanzibar Statistical Abstract (ZSA), 2007, about 1.1 million (i.e. 1,136,100) populations are estimated until 2007 and out of that 40% live in urban area, and remaining 60% are settled in rural areas. As Zanzibars population is relatively young, and it is projected that about 2 to 3 percent of the population join labor force every year. Zanzibar relies on three major sectors including agriculture, industry and services. In 2008 the growth domestic produ ct (GDP) rate was about 747.9 billion Tanzania shillings compared to 586.4 billion (TSH) in 2007. And the government has carry out various policy and structural reforms with the objective of achieving stable macro-economic conditions and sustainable economic environment. Statement of the problem As far as human rights is concerned, socio-economic development is very essential thing that nation has to take into account, unless otherwise, it can create a serious problem within the nation. This is due to the fact that, it represent with other aspects like education, health, communication (infrastructure) and individual consumption (per capita income). Until now, we have studied macroeconomic interactions between industrialized countries market economies like those of the United States and Western Europe. Richly endowed with capital and skilled labor, these politically stable countries generate high levels of GNP for their residents (Krugman, et al. 2003). Since after the World War II, the trade between the developed and developing countries are not only well expanded; the developing nations still try to have a loan from richer countries as well. This will in turn into easiest way of suffering from the emerging world financial crises. However, Zanzibar and Jiangsu province is one of Chinas provinces are among the developing economies in the world. In such a way that in Jiangsu province there are well developed infrastructures that encourage many foreign investors to invest. Whereby some of the industrys operating cost reduced and finally come up with a huge of development. Poverty is the basic problem of developing countries and escaping from poverty is their overriding economic and political challenge (Krugman, et al. 2003). Compared with Jiangsu province in China, Zanzibar is poorer especially on the side of factors of production that lead to the new industry like capital and skilled labor. While this will result in to low level of GDP and per capita GDP as also; and finally stop the country to gain economies of scale and scope from which Jiangsu province in recent years benefits from. On the other hand the different political ideology and instability in one way or another still remains to be a challenge that ne eds to be addressed. In 1978, China opened up the door to the outside the world and encourage more foreign direct investments (FDI). Opening the economy up to trade would encourage more intensive use of existing factors of production (Husted, et al. 2001). From that point of view the province started receiving more foreign capitals flowed in to. This is because; foreign firms located in the province and helped a lot in expanding the local industries and promote production capacity as well as export sectors. With such benefits from now on wards, it is very important for Zanzibar also to persuade foreign direct investment in order to address those challenges facing. Most foreign firms consider factors like government efficiency, preferential tax policy, human resources, market potential and environment laws for deciding investment in to foreign country. Therefore the most important thing first is to improve those mentioned factors. From this perspective, the study looked at socio-economic development of Jiangsu province on how does it well performed until it reached the present state of among the leading province in China. Indeed Zanzibar is fighting for improving the economic situation on different environment and as a result it performs poor. Hence, this study will be highly interesting in establishing the torch for Zanzibar in which can be used as a light to see what Jiangsu province did and learn from them if possible, in certain level and take certain not all that can be affordable to be implemented according to limited resources it has, so as to make the country in to better stage for the future sustainable economic performance and finally poverty reduction. In addition to that, this study was guided by the questions among others are: What are the motives for socio-economic development? What responsibility of economic development must bear? Should government pursue economic growth primarily or focus on poverty reduction? Is growth good for poor? What Zanzibar should do? Objective of the Study In recent years economic growth has come to occupy an exalted position in the hierarchy of goals of government policy, both in the United States and abroad, both in advanced and in less developed countries, both in centrally controlled and decentralized economies (Tobin, 1964). Based on http://www.un.org/Docs/SG/objectiv.htm, sustainable economic growth is essential for expanding the resource base for development, and hence for economic, technical and social transformation, generate the required financial, physical, human and technical resources and finally to the eradication of poverty. It is seemed that in Jiangsu province there is a strong planning and implementation process from top to bottom for different projects that involve local communities which is basically for the managing the economy. And this is very important thing for rural development as well building their capacities. It has also well developed infrastructure in communication and transportations that is supportive for economy of a province. It is also notably that, in every year, Jiangsu province sating up the GDP and per capita GDP growth target (together with required resources) to be achieved and in order to remain on leading position among the Chinas provinces. For instance, the realistic goals for 2009 are set to achieve a 10% increase of gross domestic product, a 17% increase of a fixed asset investment and a 16% increase of retailing sales (China Daily Jiangsu Bureau, 2009-02-06). Therefore, the objective of this study is to illustrate and assess the socio-economic development of Jiangsu province in China. Specific objectives In line to the above general objective, this study also had the following specific objectives, among others are:- Provide a support for develop innovation to the Zanzibar in improving production capacity. Assessment of socio-economic development on poverty reduction Provide a better understanding of what Chinas do through Jiangsu province in improving the livelihood of its citizens. Analyze the infrastructure development as an engine to economic development and further poverty reduction Propose the potential actions in helping Zanzibaries to get the economic development of the country as a whole. Contributions of the study The conducive environment as for the case of political stability in a nation always encourages investors locally as well foreigners to invest that leading to the production capacity and creating employment opportunities. At the same time human recourses and the use of science and technology have substantial impacts on the easing access to availability of scarce resources upon which production is depending. Apart from that marketing development for such agricultural products can affects export growth and expand small as well as medium size industries as far as per capita income is concerned. In fact, it necessary to any nation in setting up the profitable programs for the reduction of poverty. Such programs like loans should be directed to the individual farms rather than to the project which is normally seems to be unproductive to the specifically rural population. In this case roads can connect all major industrial and farming centers which automatically help in boost the economy. H ence government efficient expenditure is a key issue to support economic growth because society at all times demands the services, but it has to make sure that this does not encourage a tax burden to other sectors. Nevertheless, economic globalization is occurring partly due to the improvements in technology and decreased transportation costs, and partly due to a deliberate choice on behalf of many national governments, to increase their integration with the global economy (Aisbett, E. (2003)). At the same time, however, Woolcock (2001) argued that we need sound political institutions and civil society more than ever, without addressing the question of whether globalization will foster or frustrate their development. In brief the rapid economic growth and its performance bring more investments and contribute to even balance of payment as well as capital stock. So in recent time it has been recognized that, in Zanzibar, there is a decreasing rate of growth that might be caused by global financial crises which obviously still remain a challenge and burden for the general concept of poverty reduction. From the above reasons, the results of this study are expected to contribute towards explanation on how does economic development construct a road to achieve the final aim of poverty reduction. This will in turn to assist the policy makers, planners and other shareholders in shaping the direction of a country. As a final point, the study will promote and persuade academicians plus other different interested parties in different organizations, since because it will offer and can be used as a skeleton or reference materials for further studies on this or similar areas. Limitations of the study Organizations of the study CHAPTER TWO LITERATURE REVIEW 2.1. Definitions of key terms 2.1.1. Socio-Economic development With acknowledge of http://en.wikipedia.org/wiki/Socioeconomic_development, socio-economic development is refers to the process of social and economic development in a society which is measured with indicators, such as GDP, life expectancy, literacy and levels of employment. Such less-tangible factors like personal dignity, freedom of association, personal safety and freedom from fear of physical harm, and the extent of participation in civil society, are also considered. Additionally it mentioned that, causes of socio-economic impact including such factors like new technology, changes in laws, changes in the physical environment and ecological changes. 2.1.2. Poverty Poverty can be defined as a condition of not having the means to afford basic needs such as clean water, nutrition, health care, clothing and shelter (i.e. absolute poverty) (http://en.wikipedia.org/wiki/Poverty). Here again, in relative term, poverty is the condition of having fewer resources or less income than others within a society or country, or compared to worldwide averages. Poverty at a national level means a country may have insufficient economic resources to invest in education, health, infrastructure, political and legal systems and public institutions, which can lead to instability and civil unrest (http://www.globaleducation.edna.edu.au/globaled/go/cache/offonce/pid/181). Similarly, Al-Roubaie (2004) defines poverty as the inability to earn adequate income to meet ones basic need and argues that poverty is man made due to wrong doings such as greed, injustice, exploitation, ignorance, unequal opportunity, corruption, social divides, gender imbalance, mal-distribution of income, laziness, disease, war, usury, oppression, political, social, environmental and economic factors. On the other hand, Primanik (1998), states that poverty is the failure to reach a certain level of income enough to meet the needs of a well-defined basket of goods and services at the prevailing market prices. As a result, persons who can get a smaller amount than the desired level of income be described to income poverty. Different nations in the world especially developing ones, are still facing these kind of problems as of the scarce for certain resources such as shortage of foods (and even long drought season, land degradation etc) brought by lack of new methods of farming like irrigation methods, using of fertilizers and pesticides. In spite of that, living expenses make poor people in spending almost all of their budgets on food. In this context they are easily in suffering once the price of food rises. On the other hand, poor government management as far as corruption, weak in rule of laws and bureaucracy are concerned, can put a nation into poverty. Such that these factors are the engine for economic development, that is to say, many enterprises and foreign investors are encouraging in. Living in poverty is something which is unacceptable, and this is because, if there is no poverty life must be different to everyone. This is due to the fact that people might have enough money to pay for school fees and go hospital. Hunger, lower life expectancy, and other kind of diseases, are the problems encountered by those who are living in poverty. According to the World Health Organization (WHO), hunger and malnutrition are the single gravest threats to the worlds public health and malnutrition is by far the biggest contribution to child mortality, present in half of all cases. Thus, as far as improvement of environment is concerned, effort must be taken to bring in sustainable economic growth first at list in agricultural sector which is the backbone for development and later on provides better life. 2.1.3. Poverty reduction Poverty reduction, or poverty alleviation, has been for the most part as a situation resulted in to general economic growth. All developing countries that have experienced sustainable high growth over the last decades have reduced their absolute poverty levels (Rodrik, August 2000). He discussed the issue of the pattern of growth and its impact on income. From that sense, Poverty reduction is possible to be engaged in improving the life for those who are living in poor conditions. But on one side if a nation be inefficient in agricultural productions, as for the case of lack of modern technology such as using fertilizers and irrigations methods for the purpose of getting higher products, the food shortages is likely to occur. That is to say, for those countries the so called developed economies recently, they succeeded in getting higher economy first and then in reducing or even eliminating a group of people in poverty. Thus support for poor economy countries is so essential to them particularly towards education, health, infrastructure and technical parts that is further collectively boost the productive ability. A health population is an engine for economic growth (WHO, 2000). And this is because to some extents, in order to make sure the reduction of poverty also takes place, the target policy for the government should direct towards the social services. Meanwhile, development aid that aimed at generating economic growth therefore would automatically also be beneficial to the poor (Schulpen, 1997:14). 2.2. The Role of Socio-Economic development in improving quality of life As it is referred to Krugman, et al. (2003), Poverty is the basic problem of developing countries and escaping from poverty is their overriding economic and political challenge. This challenge should be well addressed through well planned project like subsidies in agriculture, encouraging privatization and investment processes that have giving up a higher output and employment. Also Krugman, 2003, argued that, improving environment particularly political environment, supposed to be taken into account first to speed up the economic process in order to reach an objective of economic growth headed by the policy action. In doing so, domestic industries must take the leading position for production of enough goods to satisfy domestic market and also increase export to get balance of payment surplus. On the other way round, government might apply high tariff on imported goods, taxation reform and even market intervention on price rises for the purpose of investment growth. Taking an example from Palit, (2006), argued that, the World Bank advised the government of Bangladesh for the privatization program. This policy was aimed to: (1) increase irrigation coverage per machine (11) reduce the cost of irrigation (111) improved maintenance by the owners of the machines, and (1V) reduce the cost of management on the part of the Bangladesh Agriculture Development Corporation (BADC). Arising from these changes, the very idea of what development does or should mean has also rapidly evolved. Development is no longer equated solely with the endless pursuit of material and economic goals; it is increasingly perceived as a never-ending process of change towards a continuous improvement of the human condition (Rana, 2000). The objective of human development has been reiterated to include expanding the capabilities of people to live the sorts of lives they desire (Sen, 1999). It has become necessary for economic development together with environmental, social and cultural development -to be regarded as part of a bigger whole sustainable human development (UNDP, 1994). In doing so the nation has been far more steps in the process of widen the peoples preferences that lead in enjoyment of overall living standards. Together with that, the government in the assistant with the private sectors has to play a major responsibility. Hence, socio-economic development, apart from reducing poverty, it may donates not only the livelihood but also attract chances for employment. 2.2. World Perception on Poverty Reduction 2.2.1. Africa Perspectives on Poverty Reduction ETHIOPIA AND POVERTY However, in African perspectives, this study attempted to take Ethiopia as its case study to see what has been done on poverty reduction. Ethiopia is one among the African landlocked (non-coastal) country which has an area of 1.13 million square kilometers (437,794 sq miles), the second for having high number of populations around 85.8 million, life expectancy is about 54 years (men), 56 years (women), ( UN, 2009). Coffee, oilseeds, hides, beeswax and sugarcane are the main exports goods for the country, and its gross national income according to the World Bank 2008, was around US $280. On the side of natural resources, this country comprised of a number of them including potash, salt, gold, copper, platinum and natural gas. For certain extent its economy depends on agriculture accounting half of the GDP (60% of exports and 80% of employment) which mostly relies on rainfall, but is one among the leading coffee producers in Africa. In 2002, coffee alone contributed amount of US $ 156 million, in which the year after the overall agricultural products two percents declined due to the drought and poor methods of farming. Example, it shows in the graph below, that the share of agriculture in 2002/2003 dropped 40% from 43% in year 2001/2002. Manufacturing sector and transport storage communications 7%, other services accounted for 17%, government services 15%, trade, restaurants, hotels all together amounted to 9% while 5% for other industries. GDP by sector in 2002/2003 Source: Authors estimates based on IMF and domestic authorities data. According to the http://en.wikipedia.org/wiki/Ethiopia#Economy, Ethiopia has shown a fast-growing annual GDP and it was the fastest-growing non-oil-dependent African nation in 2007 and 2008. Also it then added that since 1991, there has been attempts to improve the economy, however has been some political opposition to the policies as well as a 2008 drought which slowed progress even if it has many rivers but few of them used in irrigation purposes. The effectiveness of these policies is reflected in the 10% yearly growth from 2003-2008. Among other things, GDP Ethiopia showed gradually increase since 1980s. Various additional Ethiopia economic activities are based on agriculture accounted for about 41% of GDP, 80% of exports and 80% of the labor force. In 2007, experience a higher annual GDP whereby agricultural goods took a higher portion on exports in which coffee was the largest foreign exchange earners of a country. Small scale farmers and enterprises are the main sole producers of the export products based on cash crops goods. In Africa, is the second producer of the maize and reported to account 15% in 1987 of GDP. The gross national income (GNI) for 2005 was $11.1billion, with a per capita GNI increased from US $ 90 (UNICEF, 2003), US $ 160.00 (World Development Indicators database, April 2006) up to US$ 170 in 2006. In 2009, the GNP per capita reached US $1541 resulted in improved the life expectancy to 54 years for men and for women 56years, from 44.6 years for men and 46.7 years for women in 2001, (UN). Here again, the share for agriculture in GDP in the year 2006 was 47.3%, w hile industry, manufacturing and services were 13.5%, 5.3% and 39.2% respectively. In a fiscal year of 2007-2008, agriculture commodities headed by coffee contributed 45% of GDP in a country, while industries including textiles, processed foods, construction, cement and hydroelectric power all together contributed 13% of GDP and services amounted to 42% of GDP. In addition to that the annual growth rate accounted for about 8.5%, and per capita GDP reached to about $800 in the year 2008. As far as trade was concerned, in 2005 export was US $612million and import was US$2.722 billion. The economy showed improving a bit differently from 2006, such that merchandise exports and imports accounted for US$ 1,014.0 and US $4,494 million respectively. Despite these economic improvements, urban and rural poverty remains an issue in the country. This was due to the fact that, on one angle people especially male moved from rural to urban area to the sense that they can find good living conditions. At the same time they left their wives out of pocket with a heavy work burden of taking care of children. Thus was in turn not only to child labor where most of them are not educated and not well paid, malnutrition and illiteracy as well. In spite of that, other factors making people migrate from one place to another generally, like economic, demographic, political and other related factors, such as population pressure, environmental disasters, poverty and conflicts. For example Africa in particular, the development of transportation systems, the monetization of the economy and the deliberate development of mining enclaves and plantation agriculture together with a series of recruitment policies (compulsory recruitment, contract and forced labor legislation and agreements) stimulated regional labor migration from Mali, Togo and Upper Volta to Gold Coast and Coˆ  tedIvoire (Adepoju, 2005; Adebusoye, 2006). These migrations between African countries brought by the fact that; socio-economic as well as historical factors differ among each other. But back to 1998 when Ethiopia has a war with Eritrea, this resulted into slow of agricultural productions that has a huge impacts on exports for foreign exchange income to the country. Here again, low government revenue, due to the fallen of collection of tax contributed to the small number of tourist that arrived in the country for the period of 1999. In Ethiopia particular, overall people living below poverty line were 50% in 2005. It was reported that, in 2008 about 16% of the populations were still living with less than one dollar a day. Whereby only 65% of the rural families can eat the WHOs minimum average of food per day, and about 42% of five years children of age were underweight. According to the Dercon Stefan, (1999), the poor typically have less to economic infrastructure, such as transport, all weather roads or communication services. He then added that, although distances to social infrastructure are not necessarily much different between the poor and rich, the poor rely much more on self-treatment, including traditional means, and cheaper forms of health care such as pharmacies and rural drugs venders. These will in turn to most poor depending mainly to the agriculture with poor farming skills that resulting to have low harvests. On the other hand, low capitals for purchasing fertilizers as well as pesticides in orde r to have good harvests which still remain the challenge. In connection to this the poor do not have the necessary technology and resources, in terms of money and so on, to be able to change and adopt (Primw minister -Meles Zenawi (2009)). Similarly, according to the World Bank reported 2009, in 2001/2002, firms reported a range of serious obstacles, including poor infrastructure, regulatory barrios, administrative obstacles, and access to land and finance. The report added that by the 2006/2007 most of them had become insignificant problems. From the farmers perspective, in Ethiopian peasants lived for very many years in a terrible state of ignorance and gruesome conditions of deprivation and poverty (Gebru, 1991:3). From 1994 up to 2004, it was found that 21% remained poor through the whole period (Dercon et al, 2006). However with such condition, a bit improvement recognized in 1982, the percentage of people living below poverty line of $1 a day fell from 46% to 31.3% in 1995. Bu t according to the World Bank 2006 report, 22.5% were lived under the food poverty line of 1650 kcals per person per day. For many years, Ethiopia experienced a number of drought seasons that threatened the livelihood of citizens and caused a food shortage. For example from 1978-1998 alone, the country was in drought which has an effect on losing per capita income and consumption as well, resulted in to looking for food support from international agencies. In facts, there is no clear cut that shows the declining or increasing of poverty in Ethiopia. For example, in supporting by the World Bank 2005, at an aggregate level, there appears to have been little or no decline in overall poverty incident in Ethiopia since 1992, in which rural experienced decline of one or two percentages and urban has increased in recent years. In order positively respond to this world problem, Ethiopian government has set its target vision to be achieved which is to see Ethiopia become a country where democratic rule, good governance and social justice reign upon the involvement and free will of its people; and once extricating itself from poverty to become a middle-income economy (www.csa.gov.et). So that to reach this vision, the government also laid down a strategy to reduce poverty together with the achievement of millennium development goals (MDGs) called Program for Accelerated and Sustainable Development to End Poverty (PASDEP). The main aim of this plan was to push the country in to the economic growth position manly through agricultural productions by using new methods of farming together with subsidizing fertilizers, improved seeds and pesticides, as well as strengthening extension services. Not only that but also encouraging the participation of private sectors approach and without forget the public sectors in d elivering services. Based on agricultural activities and its development meaning that, this is the first step to approach the growth and further poverty reduction that will end up to the industrial improvement which will automatically provide employment for majority poor citizens. As far as rural development was concerned, education, food security and health program including safety net and HIV/AIDS issues are addressed. Many countries in the world put the economic growth as the most important goal to be achieved and poverty reduction followed after. To some extent, the government decided to provide assistance fund for majority of poor to give them support for the development of small business and encourage local markets. For example in 1997 and 2002 the amount reached around US$265 million a year, and then increased in the year after whereby drought hit the country (i.e 2003), (Ashley, Brown, et al. 2006). In 2005-2006, 55% off cash are given, 45% was food assistant and in 2007 safety net program reached about 8.3 million rural Ethiopian in different regions. Among other things, Ethiopian government tried level best in reducing poverty level by strengthening i

Pornography Does Not Cause Rape :: Argumentative Persuasive Topics

Pornography Does Not Cause Rape      Ã‚  Ã‚  Ã‚   It started by way of messengers and scribes, evolved through the presentation of newspapers and radio, brought us together with television, and now serves us world-wide via the ever-popular Internet.   It is the mass media, and even from the earliest days of its existence, it has contributed greatly in ways that both enlighten and enrich society, and ways that deteriorate and perplex it.   It is not a surprise to learn, then, that the mass media is the most powerful source of information we have, and nothing else in today's world influences public perception quite as heavily.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Unfortunately, however, most of what is broadcast or transmitted in the news today is with reference to the chaotic condition of our planet, or something else that society as a whole sees as detrimental or damaging. But the news on television is not the only type of media taking the criticism of society. Other forms of mass media, specifically movies and television programs containing pornography and violence have been heavily criticized. The underlining concept to be debated here is that society is negatively influenced, specifically, by these images of pornography and the result is increased violence against women. This assumption, and it is indeed only an assumption, is completely fallacious, however, as no concrete and completely conclusive evidence has ever been formulated in support of the theory.   The key premise here is that the mass media does not cause undesirable social behaviour and in actuality, the media people should not be dubbed as the "bad guys".   They simply use their power in the most constructive ways possible in order to promote their ratings and popularity.   One way to do that is to concentrate on what sells: sex, violence and disaster.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Having said this, why is it then, that many in society still believe otherwise; why do they continue to believe that pornography is " evil" and is a major cause for violence against women, specifically rape? There are many reasons for this misinterpretation and through the following few points, an attempt will be made to show that pornography has very little to almost no correlation with violence against women (of course nothing is "absolute" in society). In order to demonstrate this, it must be made evident that pornography is not "evil" and does not cause

JFK Assassination :: American America History

JFK Assassination What reasons did the HSCA in suggesting that John F Kennedy was the victim of a conspiracy? In 1976, the US Senate ordered a fresh inquiry into the assassination of John F Kennedy, who was murdered in 1963 during a motorcade in Dallas, Texas. People who had been involved in the original Warren Commission investigations were asked to make fresh statements. The FBI and the CIA were persuaded to release more of their documents on Oswald. New lines of inquiry were opened and individuals who had not previously given evidence were persuaded to come forward. Most important of all, pieces of evidence such as photos and sound recordings were subjected to scientific analysis using the most up-to-date methods and equipment. The House Select Committee on Assassinations (HSCA) completed their investigation in 1979 and they finally came to a discrete verdict that Lee Harvey Oswald fired three shots at Kennedy, one of which killed the president. The fourth shot was fired from the grassy knoll. They concluded that John Kennedy was assassinated as a result of a conspiracy. There are many re asons why the HSCA came to this verdict, but firstly it was important that the American people understood why this case was re-opened over a decade later! The investigation was set up as direct result of the assassinations of two other major political figures; the civil rights leader, Dr Martin Luther King and the Presidents brother Robert Kennedy, in 1968. Naturally this aroused immense suspicion and the American public started questioning why so many key US figures had been assassinated in the space of just four years when previously this type of incident had been rare. At the time there was also an increasing amount of corruption and scandal within the government. This alarmed the public who had completely trusted the government before. The Watergate Scandal in 1974 involving President Nixon had clearly shown that this was not the case anymore. Nixon had abused his authority and power to his advantage. This indicated that even politicians were prone to sleaze and scandal. As a result of this, people also started questioning the behaviour of the government. This is most likely why they were more receptive in accepting that Kennedy wa s the victim of a conspiracy, later on. The public also became increasingly interested in the Kennedy assassination as books such as 'Rush to judgement' by Mark Lane and 'Inquest' by Edward Jay Epstein, started to be written.

Malcolm X :: essays research papers

Malcolm's life is a Horatio Alger story with a twist. His is not a "rags to riches" tale, but a powerful narrative of self-transformation from petty hustler to internationally known political leader. Born in Omaha, Nebraska, the son of Louise and Earl Little, who was a Baptist preacher active in Marcus Garvey's Universal Negro Improvement Association, Malcolm, along with his siblings, experienced dramatic confrontations with racism from childhood. Hooded Klansmen burned their home in Lansing, Michigan; Earl Little was killed under mysterious circumstances; welfare agencies split up the children and eventually committed Louise Little to a state mental institution; and Malcolm was forced to live in a detention home run by a racist white couple. By the eighth grade he left school, moved to Boston, Massachussetts, to live with his half-sister Ella, and discovered the underground world of African American hipsters. Malcolm's entry into the masculine culture of the zoot suit, the "conked" (straightened) hair, and the lindy hop coincided with the outbreak of World War II, rising black militancy (symbolized in part by A. Philip Randolph's threatened March on Washington for racial and economic justice), and outbreaks of race riots in Detroit, Michigan, and other cities (see Detroit Riot of 1943). Malcolm and his partners did not seem very "political" at the time, but they dodged the draft so as not to lose their lives over a "white man's war," and they avoided wage work whenever possible. His search for leisure and pleasure took him to Harlem, New York, where his primary source of income derived from petty hustling, drug dealing, pimping, gambling, and viciously exploiting women. In 1946 his luck ran out; he was arrested for burglary and sentenced to ten years in prison Malcolm's downward descent took a U-turn in prison when he began studying the teachings of the Lost-Found Nation of Islam (NOI), the black Muslim group founded by Wallace D. Fard and led by Elijah Muhammad (Elijah Poole). Submitting to the discipline and guidance of the NOI, he became a voracious reader of the Qu'ran (Koran) and the Bible. He also immersed himself in works of literature and history at the prison library. Behind prison walls he quickly emerged as a powerful orator and brilliant rhetorician. He led the famous prison debating team that beat the Massachusetts Institute of Technology, arguing against capital punishment by pointing out that English pickpockets often did their best work at public hangings!

Halal Cosmetic

Name: Abdullah Al-Shuraim ID: 0804461 Group: S3G7 Instructor: Brian Thompson Contents * Executive Summary:3 * Overview of non-food Halal product:11 * Overview of Avon Cosmetics Company:13 * Avon Products:15 * Some of Avon Products:16 * Potential Product Summary20 * Process for Halal Certification21 * The procedure to make it a Halal Product is:22 * The procedure of Halal Certificate:23 Changes or Improvements for Launching Halal Product24 * Define three different market segment for Kuwait market place25 * Mission & Vision and How might be affected by new Halal Product:28 * Providing the same quality of service to existing customers30 * Major Promotional Activities & RMOI:32 * One Year Budget and ROI:36 * Competitors:39 * Communicating the changes in the Current Operations with Introduction of Halal Product:41 * Recommendation:42 * References:43 Executive Summary: 1. Avon Overview:Avon is a very successful and leading global company in the cosmetics industry. It was founded in 1886 by Mr. McConnell. When Mr. McConnell was selling books he used to make his own perfumes and he used to give them to his customers, then he realized that the customers likes his perfume and it was one of the reasons why they are buying his books, so he decided to make his own cosmetics company and now Avon is one of the best cosmetics company in the world. Avon Company was renamed after a river that runs through the English midlands.Avon CEO is Andrea Jung who committed to make Avon the most wanted company by women and also to satisfy the need of women globally. The main product are beauty products and fashion jewelry and also Avon has many brands that comes under the name of Avon such as Avon color, anew, Advance techniques, skin-so-soft, Avon naturals and Mark. Avon is the faster growing market on China and Russia which means they are doing a good and successful business. 2. Recommendation of Halal Product in Kuwait market Launching Halal product in Kuwait will be a very succ essful idea because of many reasons. . Kuwait is an Islamic Market b. Kuwaitis always seeks for Halal product and they are loyal to this type of products c. Kuwait is a trendy market which means word of mouth might make the company one of the biggest company I Kuwait market and by launching Halal product that will be a good reason to make people in Kuwait talk about your products and that will help us to sell more, increase product awareness and get the market attention 3. Who are the three market segments? A. Demographic: Age| 18 – 30| Gender| Females| Income| Above 500 K. D| Religion| Muslims| B. Psychographic:We will be focusing on the interest because women who are interested to attend social meeting and family gathering which are a very important part in our society will be more likely to buy make up because this type of women use it more than others. Also we will be focusing on the opinion because we don’t sell only cosmetics, we sell Halal cosmetics and that mig ht make a difference on people who thinks and believe that Halal product are better than other regular product and we will be focusing on this type of women because they care about the ingredients and how did we make our products.C. Behavioral: We will be focusing on the usage rate because women who use makeup and cosmetics more than other because they have more occasions so these will be focused on and also brand loyalty because there are some women when they like a certain brand of makeup they don’t tend to change it and they became loyal to this brand and this type of women who we are looking for.Also Occasions is one of the important parts of behavioral segment because there are women who don’t use make unless they have an occasion and this type we can satisfy them by offering them promotions for a whole set of cosmetics and they will have the opportunity to buy it and keep it till they use it. 4. What changes and improvement to current organization with launching new Halal product A. Kuwaitis have their own taste in some of the fragrances and perfumes and adding â€Å"Bokhor† smell to the fragrances and perfumes will a very good step in Kuwait Market. B.Also since our products are Halal product we might add some â€Å"Henna† which is a planet with a nice smell and Kuwaitis also put â€Å"Henna† on their hairs often and they believe that it helps the hair to be stronger, better smelling and shiny. C. We must create a website in Arabic so customers can read all of the ingredients and what are our products made of in Arabic so they can trust us and feel safe. D. We will use some Kuwaitis celebrities to represent our makeup and do some commercials for us. E. Customer Service is a very important thing that we have to look after and we will be collecting our customer’s Mobile number r emails so we can inform them if we have any promotions or discounts. F. Since we will be doing some commercials and advertisement for our new Halal product we must have an Arabic advertisement and also an English advertisement. G. We will be publishing flyers that shows how Halal cosmetics are better than regular cosmetics to increase the target market awareness. H. To ensure that the team or the employees are working affectively we will set a commission for each clerk so we can encourage them to work better. 5. ROI and ROMI for new Halal product ROMI: Promotion Method| Promotion Budget|Events Promotions| 5,200 K. D| Media Promotions| 2,600 K. D| Internet Promotions | 750 K. D| Total| 8,550 K. D| Return On Marketing Investment| 17,100 K. D| As we can see the table shows each promotion method budget and also it shows the total budget for the Marketing plan in 8 months including the two pre launch months. It also shows you that the ROMI is 17,100 K. D because what are we planning for is in every 1 K. D we pay for promotions we want to get 2 K. D for example, When we budgeted 5,200 K. D in the Event promotions we want t o make sales of 10,400 K. D and we did that because after making sales of 10,400 K.D we have to pay all of our expenses and we will have the rest as a profit. The best way to make sure that you are making profit is to make sure that the ROMI is 50% or above. ROI: Sales| 133,000 K. D| | COGS| 80,000 K. D| | | | 53,000 K. D| Gross Profit| 53,000 K. D| | Expenses: * Sales Expenses: 13,700 * Operation Expenses: 6,000 * Financial Expenses 5,000| 24,700 K. D | | Net Profit| | 28,300 K. D| This table shows the sales we make for a period of 14 months, how much did we pay for the goods or product we sell and it shows what expenses did we have and how much each one of them cost us.Also as you can see it tells us how much profit we make over one year. We calculate that by taking how much sales we made minis how much did we pay for the product we sells and then we will get the Gross profit. Then we take the Gross Profit minis Total Expenses and we will get the Net Profit which means the money w e make over a period of time which is in our case 14 month. 6. Promotional Activities of New Halal product Main Promotional Activities: Event | October| November| December| January| February| March| April| May| Cost| Exhibitions in Mall| | | | | | | | | 3,200 K. D|Trade Show| | | | | | | | | 2,000 K. D| Media | October| November| December| January| February| March| April| May| Cost| Catalogs | | | | | | | | | 400 K. D| Magazines| | | | | | | | | 600 K. D| Radio| | | | | | | | | 1,200 K. D| Flyers| | | | | | | | | 400 K. D| Internet | October| November| December| January| February| March| April| May| Cost| Social Network| | | | | | | | | 600 K. D| Blogs| | | | | | | | | 150 K. D| One year Promotional Activities: 7. Who and How you will communicate the changes in the company When any company introduce new product there will be many changes in the organization.The successful companies are the companies that focus on the new product and also they still focus on the old product and they know how to communicate the changes that happens to the current operation in the organization. For our company we will have 5 main steps to be able to communicate the changes. Who? 1. Employees 2. Management 3. Board of Directors 4. Clients or customers if necessary How? 1. We must communicate through many channels such as writing, intranet of the organization and training and explain more about the change 2. We have to give enough time for people to ask question and know more about the change 3.We have to clearly explain the Vision, Mission and the objectives of our company 4. Explain the reason of the change clearly and what that might benefit the company and the clients Overview of non-food Halal product: Halal has become a very famous word specially for food industry, Hala could extends non-food products such as personal care, cosmetic, pharmaceutical and other consumers goods. Halal is an Arabic word, meaning lawful, and is the Islamic dietary law that identifies food permitted for Muslims. Non-halal is also referred to in Arabic as Haram (meaning not permissible).Halal word comes from Al. Shareyah law or the religion law. Halal in general means that the food is clean, safe and good quality. In Islam everything is Halal except the harmful things and things that might harm. Also in Islam any food or drink comes in the middle area between halal and haram it’s called ‘Shobha’ and Muslims should avoid consuming Shobha foods and drinks until the label of the food or drink becomes clear. In Malaysia, the definition of halal food is provided by the Malaysian and they have standards of halal food such as storing, handling, ingredients and production.Why does halal products and food are so famous nowadays even in the non-Muslim countries? The answer is because Muslims are all over the world there are Muslims everywhere and they considered a large segment of target market and if we could produce a product that may attract all of the Muslims in o ne spot to my product that will be a very big success to any company and that what many companies tried to do and now it become a very successful business and Halal is recognized world-wide. Kuwait is an Islamic country and it follows the Quran and Shariyah law which means that non-halal products are not allowed in Kuwait.In order to import goods such as personal care, cosmetic, pharmaceutical and other consumer’s goods it should be halal according to the law in Kuwait and Shariyah law. Now cosmetics industry is getting bigger and they are making a very good business in all over the world. And also because people in all over the world have become a very specific about the cosmetics ingredients and caring more about what are they made of, we must come up with a very good solution that insure the customer a better cosmetics ingredients and could attract more consumers to the product and increase the market share and be more widely.Overview of Avon Cosmetics Company: Avon is a l eading global company was founded in1886. Avon caters to the cosmetics demand of women across all over the world. Avon Company follows a certain marketing policy in over than 130 countries through million of Avon representatives. Avon has a unique line of cosmetics product. Most of these products include fashion jewelry, apparel, and beauty product. The well recognized brands launched by Avon are Avon color, anew, Advance techniques, skin-so-soft, Avon naturals, and mark the company has its presence in over 135 countries.It is the faster growing market in china and Russia. Almost all the products are sold to the retail stores. The skin care product line comprises bath and skin lotions, anti-aging cream, perfumes, lipstick, only to name few. Avon is one of the best cosmetics company in the world with over $6 billion in annual revenue. When the company began it began as the California Perfume Company. The founder of Avon cosmetics Company is Mr. David McConnell. He discovers that peop le were buying his books because he was giving them a rose oil perfumes. In 1939, Avon was renamed after a river that runs through he English midlands. Avon produces makeup, bath and skin lotions, anti-aging cream, perfumes, jewelry, clothing, cosmetics and toys. Now Avon products are sold in over 135 countries all over the world.The main target for Avon is women, but even though now they are manufacturing product for children. Although Avon products are sold in shops and retails outlets, but many of them are also sold by being marketed as door to door through â€Å"Avon Ladies† or Avon Representatives. The company chairman and CEO is Andrea Jung, who was promoted to this position in 1999. Avon Strength and weaknesses: * Strength: * It gains a huge profit every year That tells us that Avon is a very successful company and there are many demands on its product * Avon is one of the best names in Cosmetics Industry. Avon is the fastest growing market in China and Russia and that tells us that Avon is one of the best names in Cosmetics Industry.* Avon company has a very successful history Avon was founded in 1886 and they’re still doing business which means they have a very great history and that what makes them still doing business. Avon Cosmetics are high quality cosmetics with a possible price Avon has a big responsibility towards the clients because Avon promised that they will provide the best cosmetics with a very high quality and that consider as a strength and also what makes it better that the price is not expensive. * Avon has a very good reputation in the market. Avon is a well-known company world-wide and it’s a very famous company as we mentioned before its revenue reaches $6billions annually. * Weaknesses: * Avon Fake Product Many companies are selling fake product and pretending that they represent Avon * Internal Operating problems:There was many compliant about Avon because of the Internal operating problems such as order were taken, but not filled, packaging wasn’t enough also the internet wasn’t used as a marketing and selling tool since Andrea Jung changes all the problems and fixed them, however there are few things must be fix ed. * Old Product: Even though Avon are developing new products every year, but there are still product that Avon produce and no one want to buy them and there are some studies that tells us that these old product are causing a loss in the profit because of the wasted money that are spent on the marketing, packaging and buying the supplies . Few Product Variety: As we can see most of the companies that comes to the industry after Avon such as Unilever, and Procter are offering a variety of product, while Avon has a focused product line and they are over focusing on it. Avon Products: Avon cosmetics are famous and they have achieved the bestseller in many countries over the world. Avon products are available in many countries and in many shops in more 130 countrie s all over the world. The ingredients that Avon uses in their product are high quality ingredients and also they have committed to provide Avon clients the best product in the market.Avon believes that all the women in the world deserve the best quality and the best cosmetics product and that what Avon is looking for. Since Avon is a women company as they name their self we believe that their product are meant to be for women and their product is exactly what women all over the world is looking for. Avon has many products and many products line, they have lips, eyes, nail and face cosmetics and also they have beauty tools and beauty gift sets. However, Avon has many brands of their product such as, Anew Beauty, Avon Color, Extra Lasting, Healthy Makeup, Ideal Shade, Jillian Dempsey, NailExpert, Perfect Wear and Smooth Minerals. What makes Avon a very special cosmetics company is that Avon has many healthy product and they are also care about the health so Avon is a part of Breast Ca ncer Crusade and also Avon is against the domestic violence. The people who sells Avon products or Avon representatives are trained very well to know all the ingredients of each product that Avon sells and they have a good products knowledge, so when a customer ask any question or need a recommendations Avon representatives will be more than happy to help him and guide him to the best cosmetics on the planet.Some of Avon Products: The Product Name| Price| Description| Ingredients| Colors| Picture| ANEW Age-Transforming Compact Makeup| $15. 00| With 4D Wrinkles Reverse Technology. Skin looks younger, even after you take makeup off. Minimizes fine lines, wrinkles and age spots. Water-based for ultra-fresh feel. Natural radiant finish. Medium coverage. | WATER COCOS NUCIFERA (COCONUT) FRUIT JUICE OLEA EUROPAEA (OLIVE) LEAF FRUIT EXTRACT BENZYL ALCOHOL NYLON-12 DIMETHICONOL GLUCOSAMINE HCL ALUMINUM DIMYRISTATE TITANIUM DIOXIDE/CI 77891 MICA/CI 77019 IRON OXIDES| | |The Product Name| Pri ce| Description| Ingredients| Colors| Picture| Healthy Makeup Concealer| $8. 00| Radiant color makes your entire look come alive. Healthy Makeup is infused with skin-loving nutrients. | WATER/EAU CYCLOPENTASILOXANE TRIOXAUNDECANEDIOIC ACID PHENYL TRIMETHICONE DIMETHICONE GLYCERIN SODIUM CHLORIDE SORBITAN SESQUIOLEATE ETHYLHEXYL METHOXYCINNAMATE GLYCERYL BEHENATE PEG/PPG-18/18 DIMETHICONE DISTEARDIMONIUM HECTORITE OLEA EUROPAEA (OLIVE) LEAF EXTRACT PYRUS MALUS (APPLE) ROOT EXTRACT PUNICA GRANATUM FRUIT JUICE | | |The Product Name| Price| Description| Ingredients| Colors| Picture| Healthy Makeup Lip Conditioner| $3. 0| Healthy makeup The essence of a beautiful look. A fresh face. Vibrant eyes. Rosy lips. It lets your natural radiance shine through and your true beauty come alive. To your skin’s health and radiant beauty Jillian Dempsey, Avon Global Creative Color Director & Hollywood Makeup Artist| Active IngredientOctinoxate 7. 5% Other Ingredient: DIISOSTEARYL FUMARATE BA RIUM SULFATE SQUALANE POLYBUTENE OZOKERITE MICROCRYSTALLINE WAX/CIRE MICROCRISTALLINE DI-C12-15 ALKYL FUMARATE POLYETHYLENE ZEA MAYS (CORN) STARCH CETYL ALCOHOL PETROLATUM PUNICA GRANATUM FRUIT JUICE GLYCINE SOJA (SOYBEAN) OILOLEA EUROPAEA (OLIVE) LEAF EXTRACT ALOE BARBADENSIS LEAF EXTRACT RETINOL COLLAGEN | | | The Product Name| Price| Description| Ingredients| Colors| Picture| Healthy Makeup Lipstick| $9. 00| Healthy makeup†¦the essence of a beautiful look. A fresh face. Vibrant eyes. Rosy lips. It lets your natural radiance shine through†¦and your true beauty come alive. | Active Ingredient: OCTINOXATE 7. 5% Other Ingredients: DIISOSTEARYL FUMARATE SQUALANE POLYBUTENE BARIUM SULFATE OZOKERITE MICROCRYSTALLINE WAX/CIRE MICROCRISTALLINE DI-C12-15 ALKYL FUMARATE POLYETHYLENE ZEA MAYS (CORN) STARCH CETYL ALCOHOLPETROLATUM | | | The Product Name| Price| Description| Ingredients| Colors| Picture| AVON PRO Color and Gloss Lip Duo| $10. 00| Luscious shine wrapped in rich color. Lipstick on the outside, lip gloss on the inside. Wear each alone or both together†¦3 looks in one! Multi-dimensional color and shine. Lips look and feel moisturized. Lipstick, . 07 oz. net wt. Lip Gloss| LIPSTICK: RICINUS COMMUNIS (CASTOR) SEED OIL POLYGLYCERYL-2 DIISOSTEARATE SQUALANE GLYCERYL TRIACETYL HYDROXYSTEARATE MYRISTYL LACTATE OZOKERITE MICROCRYSTALLINE WAX/CIRE MICROCRISTALLINE LIPGLOSS: DIISOSTEARYL FUMARATETRIISOSTEARYL TRILINOLEATE TRIISOSTEAROYL POLYGLYCERYL-3 DIMER DILINOLEATE POLYGLYCERYL-2 DIISOSTEARATE/IPDI COPOLYMER SUCROSE ACETATE ISOBUTYRATE VP/HEXADECENE COPOLYMER BIS-STEARYL CAPRYLYL GLYCOL | | | Potential Product Summary After studying the market in Kuwait and studied the product of Avon we decided that the products we want to bring to Kuwait are lipsticks and lip treatment products. This type of product has a very big demand in the world especially in the Middle East. A study in 1937 survey revealed that over 50% of teenage girls fought with their pa rents over lipstick.This means that lipsticks have been a very good product for the companies to sell since lipsticks has a strong demand in all over the world. Even in Kuwait, after we studied the market in Kuwait we found that most of the women and girls buy lipstick and they prefer to buy lipstick more than buying any other cosmetics. During the Islamic Golden Age the notable Arab Andalusian cosmetologist Abu al-Qasim al-Zahrawi invented solid lipsticks, which were perfumed sticks rolled and pressed in special molds, and he described them in his Al-Tasrif. That shows us the importance of the rouge and lipsticks in the Arabian Culture.Also after studying the market in Kuwait and the demand of the lipsticks we found that the ages who uses lipstick are from 13-35 years old which means a bigger target market for us and this is a very good number and if we succeeded in getting 20% of the market interesting in our product we will be making a very good sales and making a good number of revenue. Also one of the reasons why did we choose lipsticks is that lipsticks are used everyday not like other cosmetics and make up which are used in a special occasion and that increases the demand of lipsticks in the country pecially in Kuwait because most of the girls and women here they don’t get out of the house unless they have some make up on which shows you the importance of the makeup and cosmetics in Kuwait Market. The last reason why we choose lipsticks and lips treatment product is that Avon Company has many types of lipsticks and many varieties of lipsticks. That’s an advantage for us because we will bring many types of lipsticks so we can satisfy all the needs and wants of the customers who wants lipsticks and we can offer them more than one type.Also we will be bringing eyes products such as eye liner, mascara and eye shadow. These products also have a strong demand in Kuwait market and the eye product is as much important as the lips products. Thatâ⠂¬â„¢s not all, we will also bring some make up special product such as foundation which is so important in Kuwait market since the women use it a lot for wedding and other occasions and also blush because it’s also used in the same occasions and even more. In Kuwait Kuwaitis care about perfumes and fragrances so much and I believe that bringing this product to Kuwait market will be the best choice as a beginning.After we launch these products we will be launching more products such as bath and body product, skin care products and hair care products. Process for Halal Certification Even though there is a long hard procedure to follow in terms to certificate your product as a halal product, but it worth it. First of all since we are going to sell our product in Kuwait and Kuwait is an Islamic country we have to sell a halal product and we can’t sell anything that hasâ€Å"haram† ingredients. Also to have a halal product, this will improve the brand image in the m arket and internationally.Also Halal certificate will help us exploring the cross border trade opportunities and it could obtain us the advantage to be better than our competitors and have a competitor advantage. Halal certificate also will help us attracting more customers not only in Kuwait, but internationally also and Halal insignia is a trustworthy and autonomous and dependable. The procedure to make it a Halal Product is: First of all no food served inside the factory to make sure that the factory is always clean.Second, only Halal Ingredient should be in the product and there are no â€Å"Haram† ingredients in it. To make the product Halal it should be: * Free from Alcohol or wine for food. * If it’s not food the alcohol content in the finished product must be less than 0. 5%, but it is better to keep it less than 0. 01%. * Free from filth * Free from animal part, except what has been approved as â€Å"Halal†. * Free from animal fat such as, enzyme, emuls ifier and other fats except what is â€Å"Halal†. * Free from pork or dogThis table shows the Halal and Haram ingredients and also it shows â€Å"Mashbooh† ingredients which mean it is not clear yet if it’s Halal or Haram, but it would be better if we did not use it. Ingredient| Status| Ingredient| Status| Alcohol| Haram| Hydrolysed Animal Protein| Mashbooh| Ammonium Chloride | Halal| Lard| Haram| Animal Fat | Haram| Leavenings| Halal| Animal Shortening | Haram| Lecithin (commercial) | Halal| Ascorbic Acid | Halal| Malt| Halal| Bacon (Pork) | Haram| Molasses| Halal| BHT| Halal| Monoglycerides| Mashbooh|Cholesterol| Mashbooh| Oxalic Acid | Halal| Collagen (Pork)| Haram| Partially Hydrogenated Vegetable Oil | Halal| Dextrin / Dextrose | Halal| Pepsin| Mashbooh| Dicalcium Phosphate | Halal| Phospholipid| Mashbooh| Diglyceride| Mashbooh| Phosphoric Acid | Halal| Diglyceride (Plant) | Halal| Pork| Haram| Enzyme| Mashbooh| Potassium Bromade| Halal| Ergocalciferol| Hal al| Potassium Citrate | Mashbooh| Ethoxylated Mono/ Di Glyceride | Mashbooh| Propionic Acid | Halal| Fatty Acid | Mashbooh| Renin / Rennet | Mashbooh| Fungal Protease Enzyme | Halal| Shortening| Mashbooh|Gelatin / Kosher Gelatin | Haram| Soya Protein | Halal| The above is a list of some of the known ingredients only. Source : Islamic Food and Nutrition Council of America| The procedure of Halal Certificate: First we have to fill the application forms and supporting documents includes a detailed of the company’s profile and the local authority’s license, also we have to inform them with all the ingredients that in the product, the address of the manufacture and the name or the suppliers of the ingredients name and address.Also the original status of ingredients, packaging materials, manufactures process and procedures. Second, we have to pay full payment of the certification fees before the inspection and we have to succeed in the physical site inspection includes inspe ction of storage, ingredients, production, general hygiene and quality control. Third, a report will be sent to the evaluation committee and recommendation and then the report will be tabled and evaluated by a committee for issuing Halal Certificate.Then they will give us a validity period of the certificate is only for two years. Then it will be carried out the Halal conformity through inspection, constant monitoring by surprise visit or calling the companies involved. Changes or Improvements for Launching Halal Product Because Kuwait market is an Islamic Market and they follow the rules of â€Å"Alshariyah† that means they usually eat, drink, wear and buy Halal products and the demand on Halal product is huge.Also on the other hand the demand in Kuwait market for the cosmetics is also huge and strong as in Kuwait cosmetics is used every day and its one of the important priority for women and teenagers in Kuwait. If we could take a product with a high demand on it such as co smetics and turn it to Halal cosmetics and also introduce it in an Islamic market such as Kuwait market, you will be doing an excellent business. If we see the demand and supply we will find that the demand of Kuwait market is cosmetics product and they are also demanding Halal product, but unfortunately they didn’t have the opportunity to find Halal cosmetics.Now we will be supplying their demand by offering them Halal cosmetics and if we just monitor the marketing mix well we will be doing a very good business in this market. Every business has its own special marketing plan and strategy to attract the customer and to grab their attention. Every company has its own way how to make the product and all of the marketing mix works with each other in terms to be successful company and to make more sales and profit.There is one important thing that not many of us might be aware of it, which is there might be some changes required to be successful in that market and as we know not all the markets are the same and any strategy that works in a certain place or market might not work in another place. For example when Cheetos Company for cheese curl wanted to expand in China they did not study the market well and after introducing the product in china they was shocked with the big failure they have faced. The reason why Cheetos Company failed in this market is because they didn’t do some changes.In China cheese curl is not famous and even though when they tried it they didn’t like it. After Cheetos company realized the problem they have done a research to find what are the best flavor for China market and they find that Strawberry, blueberry and BBQ flavored are the best to suit this market and when they changed the flavor they succeeded in this market. For our business we also will make some changes since we studied the market well and we think these changes will attract more customers to our business and make it a successful business. 1.Kuwaitis have their own taste in some of the fragrances and perfumes and adding â€Å"Bokhor† smell to the fragrances and perfumes will a very good step in Kuwait Market. 2. Also since our products are Halal product we might add some â€Å"Henna† which is a planet with a nice smell and Kuwaitis also put â€Å"Henna† on their hairs often and they believe that it helps the hair to be stronger, better smelling and shiny. 3. We must create a website in Arabic so customers can read all of the ingredients and what are our products made of in Arabic so they can trust us and feel safe. 4.We will use some Kuwaitis celebrities to represent our makeup and do some commercials for us. 5. Customer Service is a very important thing that we have to look after and we will be collecting our customer’s Mobile number or emails so we can inform them if we have any promotions or discounts. 6. Since we will be doing some commercials and advertisement for our new Halal product we must ha ve an Arabic advertisement and also an English advertisement. 7. We will be publishing flyers that shows how Halal cosmetics are better than regular cosmetics to increase the target market awareness. 8.To ensure that the team or the employees are working affectively we will set a commission for each clerk so we can encourage them to work better. Define three different market segment for Kuwait market place Before we complete our study we should divide the customers into different categories, so we can know what are the expected demands are and so we can meet need or want of these customers. Since satisfying all the customers is almost impossible, so we have to divide the customers into different groups and after dividing them we have to select a part and try to meet the need and want of this part.Now how can we divide the market or split it? We can group the customers based on 3 main groups 1. Geographic 2. Demographic 3. Psychographic 4. Behavioral Now I will discuss three of the s egments and I will rank them based on their viability and likely contribution to the business. 1. Demographic: Age| 18 – 30| Gender| Females| Income| Above 500 K. D| Religion| Muslims| We choose the age of 18-30 because from 18- 25 are likely to buy most of our products and because most of them are in Colleges and universities they will use it more.And from 25-30 are likely to go for weddings and in Kuwait they must have makeup on them when they are going to wedding and that why we will be focusing on this age group. Cosmetics are used by females and also Avon Company is a women company so we will be focusing on women and tries to satisfy their needs and wants. The income should be above 500 K. D because women who have an income which is below 500 K. D will not be able to buy from Avon because they will have a more important priority to do with their salaries and they will prefer to buy from other shops that cheaper than Avon. 2. Psychographic:We will be focusing on the inter est because women who are interested to attend social meeting and family gathering which are a very important part in our society will be more likely to buy make up because this type of women use it more than others. Also we will be focusing on the opinion because we don’t sell only cosmetics, we sell Halal cosmetics and that might make a difference on people who thinks and believe that Halal product are better than other regular product and we will be focusing on this type of women because they care about the ingredients and how did we make our products. . Behavioral: We will be focusing on the usage rate because women who use makeup and cosmetics more than other because they have more occasions so these will be focused on and also brand loyalty because there are some women when they like a certain brand of makeup they don’t tend to change it and they became loyal to this brand and this type of women who we are looking for.Also Occasions is one of the important parts of behavioral segment because there are women who don’t use make unless they have an occasion and this type we can satisfy them by offering them promotions for a whole set of cosmetics and they will have the opportunity to buy it and keep it till they use it. Which segments are likely to purchase our product?Now if we want to see which segment is more likely to buy my product and ranking them from one to three, Number one will be Demographic segment because they are likely to buy my products since the religion is included and Halal product means that this product is the best product for Muslims and also because they are women and the age of 18-30 is the best age to buy from us.Second, Psychographic women who are interested in family gathering and social meeting and gathering are likely to buy our product more than the others because they use the makeup more than others and those whom we want to attract and they will be likely to buy our product because we can offer them speci al discount and promotions if they visited us more and more.The last one is Behavioral because women who uses the cosmetics based on usage rate and brand loyalty won’t buy our product so much because cosmetics products isn’t used for one day, it’s used for a period of time and we want women who use more so they will buy more and this is the reason why behavioral segment comes in the last place. After segmenting the market, now we can say that our best customer is a Muslim women between 18-26 years old who is interested in social activities and meeting and also interested in family gathering with an income above 500 K.D and she thinks that Halal cosmetics are better than regular cosmetics because they don’t have Haram ingredients and it is been produced and manufacture in a better way. Mission & Vision and How might be affected by new Halal Product: Avon Vision: To be the company that best understands and satisfies the product, service and self-fulfill ment needs of women—globally. Avon’s Mission: The Global Beauty Leader Avon Company will build a unique portfolio of beauty and related brands, striving to surpass their competitors in quality, innovation, and value, and elevating our image to become the world’s most trusted beauty company.The Women’s Choice for Buying Avon Company will become the shopping destination for women, providing a personal, high-touch experience that helps create lifelong customer relationships. The Premier Direct Seller Avon Company will expand their presence in direct selling, empowering women to achieve economic independence by offering them a superior earnings opportunity as well as recognition, service and support, making it easy and rewarding to be affiliated with Avon. The Best Place to WorkAvon Company will be known for their leadership edge, including their passion for high standards, their respect for diversity, and their commitment to create exceptional opportunities for professional growth so that associates can fulfill their highest potential. The Largest Women’s Foundation Avon Company will be a committed global champion for the health and well-being of women through philanthropic efforts, with a special focus on breast cancer, domestic violence and women’s empowerment. The Most Admired CompanyAvon Company will deliver superior returns to our shareholders by tirelessly pursuing new growth opportunities while maintaining our commitment to be a socially responsible, ethical company that is watched and emulated as a model of success. When Avon Company introduced the Halal cosmetics many things were changed in the Vision and the Mission of the company. This step has given the company an opportunity to prove that Avon Company is a real Women Company and they care about women. By introducing Halal product they have attract more customers to their brand name.Every company has its own Vision and Mission and now we will see what did the Halal cosmetics change in the Vision and the Mission? Halal cosmetics have changed the company to be a better company that cares about all the religions and try to have the best ingredients and satisfy the women needs globally. By providing Halal cosmetics Avon proved what they have promised when they said they wanted â€Å"To be the Company that best understands and satisfies the product, service and self-fulfillment needs of women— globally. Halal products have worked in make the Avon Company image better and trustworthy and also it helps the company with their mission such as being the most admired company and also by introducing Halal product to the company they’re achieving their mission to be the largest women’s foundation and the women choice of buying and to be the global beauty leader. Providing the same quality of service to existing customers Customer service is a very important part that we have to focus on because customer service is in every purch ase the customer does.We all have stories with bad customer service and good customer service and we used to share it with others. We know that word of mouth could be the reason why customers always come back for your store or company or it could be a reason of loosing many customers by treating them poorly. Warren Buffett said: â€Å"It takes 20 years to build a reputation and five minutes to ruin it. To be honest with the customers is the best way to ensure a good customer service.Being honest with the customers and communicating with the customers when there is any mistake that happens ensures you that the mistake will never happen again and this is an advantage of being honest. There are few steps if we follow them we will continue to provide continued quality of service. 1. Response quickly When something goes wrong we have to quickly call the customer and explain him what happened and explain him our company’s mistake.If We have to communicate with a large number of cu stomers, then we have to send them an email explaining them what’s the company’s mistake and we will send them an email because it’s faster if we are communicating with a large number of customers. 2. Set a Realistic Expectation If we promised the customers something that didn’t delivered as we promised, the customers will feel disappointed and we will lose their trust in our words and promises, so we must do what we have committed to do even if it takes some arm wrestling with other departments who want to launch a product to the market before its been ready. . Respect The customers are so important to any company, without them we will not have any company, so all of our staff should love the customers even though there are some customers who will push the limits, but with the philosophy of respecting our customer and appreciating him we will get the customers satisfaction and we will be providing good customer service. From Gandhi, â€Å"We must become the change we want to see in the world. † How could we know if the customers are satisfied with our customer service or no? We have many ways to see if the customers are satisfied or no.First, after purchasing we can ask them to do a survey for us and also by doing an annual survey is a good way to ask. Also a follow up calls from the call center department will be a good idea. Measuring our services is an important thing to do because it gives us the opportunity to improve our company performance or even to save our company of losing. We will do some steps to know if customers are satisfied or no. How can we keep the customer satisfied? We can keep the customer happy and satisfied by following also several rules.If we follow these rules we will be able to satisfy the customers and ensure that they are happy with our services. 1. Service level: For the call center the first call is just like the first impression for the customer. The customers will know if the service is good or bad from the first call. Also for the shipment and delivery we must give a very good impression for the customer from the first day. 2. Response time: The response time is a very important tool we should use to ensure that our customers are satisfied and what we mean by response time is that when any customer has a question we should answer him as soon as possible.This will help us to keep the customers satisfied. 3. Give the customer his time: Some of the companies tell their agents to keep the calls short, but this is not helping the company because this might send a wrong message to the customer, so we will be giving the customer plenty of time to feel free to ask about anything he want and also our agent will give the customers a full detailed answers. After doing all these steps we will be sure that we are provide the same quality of service to existing customers with the introduction of the new Halal product.Major Promotional Activities & RMOI: This table shows our pro motion major activities and also it shows which promotion we will use in each month before launching the product and after launching the product. We have choose three main promotions activities section and under each of them we have choose a certain promotions ways that we thinks it best deliver our message to our target market. | October| November| December| January| February| March| April| May| Events & Exhibitions| | | | | | | | | Media| | | | | | | | | Internet| | | | | | | | |We will be launching the product in December 2012. In October and November these two months are pre launch months and we will be doing some exhibitions and advertisement on these two months to create product awareness before launching it. When we launch the product we want to reach the highest number of target market so we will be using the three major promotions to reach our target market on December. Event | October| November| December| January| February| March| April| May| Cost| Exhibitions in Mall| | | | | | | | | 3,200 K. D|Trade Show| | | | | | | | | 2,000 K. D| For the Event we will be using this promotion in October before launching the product, December when we launch the product, January, March and May. We will be using two types of Events promotions. The first one is Exhibition in malls such as Avenues, Marina Mall and Al Fanar Mall. The second one is the Trade show where there are some exhibitions for cosmetics brand where many cosmetics brand rent a booth and promote their product. This table will show you what Event promotions we will use and when. Media October| November| December| January| February| March| April| May| Cost| Catalogs | | | | | | | | | 400 K. D| Magazines| | | | | | | | | 600 K. D| Radio| | | | | | | | | 1,200 K. D| Flyers| | | | | | | | | 400 K. D| For the Media Promotions we will be using 4 types of media. The first thing we will be printing some Catalogs of our product and a brief description of our company and what are the Halal Products. The se cond thing we will be doing some advertisement in some Magazine that targeted the women such as Laki Magazine, Al-Mara’a Magazine and Sayedati Magazine.Also Radio is a good way to advertise for such a product, we will be doing some commercial advertisements in Marina FM because there is a study that said 78% of the channel listeners are females and that was said during one of the programs in Marina FM. Also flyers will be printed and we will be publishing them in some salons and Malls. Internet | October| November| December| January| February| March| April| May| Cost| Social Network| | | | | | | | | 600 K. D| Blogs| | | | | | | | | 150 K. D| For the Internet Promotions we will be using two methods.First we will be using Social Networks such as Facebook, Twitter, MySpace and YouTube. We choose this method because nowadays many people are being a part in the social networks websites and in Kuwait it has been a very attractive way to reach your target market. Also some of the so cial networks could offer you to advertise just for your target market. For example, if your target market is female age from 18 to 30 and their interests are Cosmetics, The social network can advertise your promotion just for the target you choose.The second method we will be using is Blogs since now many people are interested in blogs and they can share their opinion and get new ideas. This method might be used to educate our target market about Halal Product and also we might use it to tell more about our products and company. This is table shows our promotional budget for 8 month before and after launching the product and also we have mention the expected ROMI for these 8 months. Promotion Method| Promotion Budget| Events Promotions| 5,200 K. D| Media Promotions| 2,600 K. D| Internet Promotions | 750 K. D| Total| 8,550 K. D|Return On Marketing Investment| 17,100 K. D| As we can see the last table shows each promotion method budget and also it shows the total budget for the Marke ting plan in 8 months including the two pre launch months. It also shows you that the ROMI is 17,100 K. D because what are we planning for is in every 1 K. D we pay for promotions we want to get 2 K. D for example, When we budgeted 5,200 K. D in the Event promotions we want to make sales of 10,400 K. D and we did that because after making sales of 10,400 K. D we have to pay all of our expenses and we will have the rest as a profit.The best way to make sure that you are making profit is to make sure that the ROMI is 50% or above. One Year Budget and ROI: This table shows which promotions we are going to use for a period of 14 months include the two months of the pre launch period. This table shows in details which promotion we are going to use and when also it shows how much each promotion cost. Promotion Method| Promotion Budget For one year + Pre launch 2 months | Events Promotions| 7,000 K. D| Media Promotions| 3,800 K. D| Internet Promotions | 1,400 K. D| Educational Promotions| 1,500 K. D| Total| 13,700 K.D| Return On Marketing Investment| 27,400 K. D| This table shows the promotional budget for a period of 14 months including the 2 months before launching the product. As we mentioned before in the report we always assume that our return on investment will be the double because we usually set a plan to get 2 K. D for every 1 K. D we invest in promotions and marketing. Sales| 133,000 K. D| | COGS| 80,000 K. D| | | | 53,000 K. D| Gross Profit| 53,000 K. D| | Expenses: * Sales Expenses: 13,700 * Operation Expenses: 6,000 * Financial Expenses 5,000| 24,700 K.D | | Net Profit| | 28,300 K. D| This table shows the sales we make for a period of 14 months, how much did we pay for the goods or product we sell and it shows what expenses did we have and how much each one of them cost us. Also as you can see it tells us how much profit we make over one year. We calculate that by taking how much sales we made minis how much did we pay for the product we sells and then w e will get the Gross profit. Then we take the Gross Profit minis Total Expenses and we will get the Net Profit which means the money we make over a period of time which is in our case 14 month.Competitors: MAC: MAC Company is one of the best names in the cosmetics industry. MAC Company was founded in 1984 in Toronto, Canada by Frank Toskan and Frank Angelo. The MAC is a short cut of Make-up Art Cosmetics, but its known world-wide as MAC. Frank Angelo was a beauty salon owner and he come up with a makeup line that would be well with photography. The two owners use to cook the cosmetics in their own kitchen and most of their clients were artist, models, photographer. Strength: * Strong Brand Name * Brand Loyalty * Many Branches in KuwaitWeaknesses: * Uncomfortable products * Potential skin irritants products * No anti-blemish products * Poor customer service * Not many Advertisement L’Oreal: L’Oreal is the world largest cosmetics and Beauty Company. It was founded in 190 9 by the French chemist Eugene Schuller in France. L’Oreal has a variety of products such as hair color, skin care, sun protection, makeup, perfumes and hair care. L’Oreal reached the top 100 Brand in the industry which means it is one of the leading cosmetics company in the cosmetics industry. Strength: Many distribution channels sells their products in Kuwait, but they don't have a store here * Many Advertisement * Many varieties of products line * Many products for men * Their product almost in every super market in Kuwait Weaknesses: * No experts in Makeup and no makeup artist * No store for L'Oreal they only supply other stores with their products * They are focusing on hair product and less focusing in cosmetics Threats: There are few threats that our company is facing from MAC and L'Oreal. 1. They have a good customer base Customers prefer to try something have been in the market for long time then trying new thing specially for cosmetics products so it might be hard for us to attract and get customers interested in our product 2. They might do promotions or discounts on the time we launch our product * They may fail our product launching because they might do discounts or huge promotions on the same time we launch our product in and that could distract the customers for noticing our products 3. They might introduce Halal Product Our competitive advantage is that we have Halal products, if they produce Halal products and launch it in Kuwait most of the customers will buy from them since they are well-known and have a big customer's base. Communicating the changes in the Current Operations with Introduction of Halal Product: When any company introduce new product there will be many changes in the organization. The successful companies are the companies that focus on the new product and also they still focus on the old product and they know how to communicate the changes that happens to the current operation in the organization.For our compa ny we will have 5 main steps to be able to communicate the changes. Who? 5. Employees 6. Management 7. Board of Directors 8. Clients or customers if necessary How? 5. We must communicate through many channels such as writing, intranet of the organization and training and explain more about the change 6. We have to give enough time for people to ask question and know more about the change 7. We have to clearly explain the Vision, Mission and the objectives of our company 8.Explain the reason of the change clearly and what that might benefit the company and the clients If we follow these 4 steps, we will be able to make a very good communication and all the people who works in the company will know why we are changing and how we will change and when also, so they will be on track with any step the company does and they will help to make the introduction of Halal product more successful. Recommendation: Avon Company is a very successful company in the cosmetics industry and it has a ve ry long history in the industry.Avon products are in more than 130 countries and that show us how big and successful the company is. I believe that Avon Company will make a huge success in Kuwait and even in the Middle East because Avon has the perfect products that satisfy the needs of Kuwait market the Middle East market. The Vision of Avon is to be the company that satisfies the needs of the women internationally and globally and by introducing Halal product they are proving to the people that Avon is the Number 1 Company that understands the women need and try to provide the products that satisfy that need.The introduction of Halal Product will make a big change in the marker. Kuwait market is small and Kuwait community is also small and a word of mouth in Kuwait is doing a great job for the companies and organizations. By introducing Halal Product we will get the Kuwait market attention and many people will be talking about it and we will have very good product awareness by wor d of mouth and we will make a big success in this market since it’s an Islamic market and they are trendy people who like to try new things. References: http://en. wikipedia. rg/wiki/Halal http://www. npros. com/dir/avon/ http://www. avoncompany. com/aboutavon/index. html http://licence2halal. com/our-services/ http://www. malaysiahalalfoods. com/ingredients. html http://www. halaljournal. com/article/194/jakim-halal-certification-details http://www. scribd. com/doc/26155318/New-Product-Development-Strategy http://managementhelp. org/fp_progs/mkt_mod/market. htm http://managementhelp. org/fp_progs/mkt_mod/mrk_nlyz. htm http://www. netmba. com/marketing/market/segmentation/ http://samehar. wordpress. com/2006/05/29/a223/